Yunnan Baiyao Fungsi Utama Kemasan Odol dening Tiger Pan

Karya Yunnan Baiyao Fungsi Utama Kemasan Odol dening Tiger Pan minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2023 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2023

Yunnan Baiyao Fungsi Utama Kemasan Odol

dening Tiger Pan

Klien: Yunnanbaiyaogroup Co., Ltd

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

20,110

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #145832

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Yunnan Baiyao Fungsi Utama Kemasan Odol

Yunnan Baiyao minangka desain kemasan kanggo rangkaian odol bocah-bocah. Karakter merek iku awan bayi, sing dijupuk saka jeneng merek, ing kono yun tegese awan. Karakter kasebut katon kanthi ekspresi rai kang beda-beda kanggo nuduhake umur kang beda-beda. Ilustrasi digambar nganggo gaya lukisan bocah-bocah kanggo narik kawigatene para ibu ing rak. Kothak-kothak kasebut cocog kanggo diselehake kanthi horizontal utawa vertikal ing rak, lan kothak-kothak rasa stroberi digabungake dadi gambar stroberi kang luwih gedhe. Kemasan iki digawe saka PLA, sing bisa terurai sajrone rong nganti sepuluh sasi.

Pangakuan

Babagan A' Design Award Perunggu

Yunnan Baiyao Fungsi Utama Kemasan Odol menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Yunnan Baiyao Fungsi Utama Kemasan Odol dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Yunnan Baiyao Fungsi Utama Kemasan Odol nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The IP character is modeled as Baby Cloud, which is inspired by the brand name (yun means cloud). It is personalized and has different facial expressions, which means different ages. The illustrations were made into children's painting style, hoping to attract the attention of mothers on the shelf. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into larger strawberry graphic symbols to form a more intuitive communication
Ukuran & Kemasan: Width 46mm x Depth 39mm x Height 159mm
Tag: toothpaste, kids toothpaste, kids, cloud, Tiger Pan
Teknologi Produksi: The packaging is made of PLA polylactic acid material in batches, and the degradation time is as short as 2-10 months. This provided promising experimental results for packaging innovations for the same type of products.
Tantangan Desain: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms.
Riset: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms. The ip figure is shaped into a baby cloud, which is inspired by the name of the brand (Yun means cloud). It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Inspirasi: The inspiration is from the name for the brand, where Yun means cloud. And another inspiration is kids hand drawings. It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Durasi Proyek: The project lasts 2 months, designed in Shenzhen
Alur Operasi: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive ip figure, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Anggota Tim: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Kredit Gambar: Tiger Pan