Momenten Kemasan Minuman dening E2W Studio

Karya Momenten Kemasan Minuman dening E2W Studio minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2023 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2023

Momenten Kemasan Minuman

dening E2W Studio

Klien: E2W Studio

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

12,955

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #146150

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Momenten Kemasan Minuman

Momenten iku desain kemasan kanggo anggur berkarbonasi tanpa gula sing didol nganggo kaleng lencir. Jeneng merek iki nuduhake wektu sing pas kanggo ngombe, ora kesuwen lan ora kesuwen. Identitas visual iki dibangun saka karakter sing dijenengi bubble monsters, sing diinspirasi saka rai cilik sing dibentuk saka tanda baca. Saben wujud monster nggambarake rasa, kanthi wujud sing luwih bunder kanggo rasa sing luwih lembut lan wujud sing luwih landhep kanggo rasa sing luwih tajem, sing mbantu pembeli nemokake rasa sing dikarepake. Garis diffusion sing dijenengi KAI nglanjutake pendekatan sing padha, santai lan playful. Desain iki rampung ing taun 2021.

Pangakuan

Babagan A' Design Award Perunggu

Momenten Kemasan Minuman menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Momenten Kemasan Minuman dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Momenten Kemasan Minuman nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Momenten is a sugar-free sparkling wine brand. Momenten means the right moment to drink, not too early or late. The brand name itself is already impressive and provides a broad space to imagine. When it comes to how to transfer and link each moment of consumers, we think it needs to differentiate from other visual identities.
Ukuran & Kemasan: Depth 180mm x Height 140mm
Tag: Wonderful, Vogue, Party, Happy, Open-Minded
Teknologi Produksi: During the design process, we found an odd emoji composed of ":" and "1" by chance, which was interesting. Therefore, we decided to create a monster inspired by it, named bubble monsters. Bubble monsters' shapes are based on tastes, the softer taste, the more round shapes. On the contrary, the more pungent, the more sharp shapes. It is not only funny but also could be helpful for consumers to choose their favored taste.
Tantangan Desain: We try to express the wonderful state of being dizzy, vogue in eyesight and bring people into open visual feelings.
Riset: In the brand proposition, manifesto, momenten based on the tonality, the young life attitude "unique", so that have more self-attitude after 95, 00 deep resonance. However, in the creation concept of the product, momenten is very familiar with the "people", which is close to the life of young people and creates more interesting consumption and life scenes.
Inspirasi: As the slender cans maximizes the size of the brand name 22:15, how could the remaining space differentiate the brand? During the process of cooperation, we discovered that the founding team was a group of very funny and absurd young people with all kinds of weird ideas, and we laughed our heads off at every creative meeting, which is exactly what light and delicious sparkling wine feel like.
So we decided on the keywords of this visual upgrade: interesting, relaxed, and fun.
Durasi Proyek: The project was completed in 2021.
Alur Operasi: After completing the design of the basic line, we received a new assignment to do the packaging design for the diffusion line KAI. The name KAI represents a dizzy and open-minded state, also a kind of party mood as well. The products are featured with 9 degrees and make people feel happy and reach the state of drinking.
Kredit Gambar: N/A