Mugo Label Soda Botol by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2023 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2023

Mugo Label Soda Botol

by Tanya Dunaeva

Client: Tanya Dunaeva

A' Design Award Perunggu Winner in Bungkusan Category

12,938

Verified Award Winner

Verify Award Status for #146302

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mugo Label Soda Botol

Soda mugo dumadi saka patang jinis ombenan yaiku Mocktails, Lemonades, Sirup pedhes lan Energetik. Kabeh resep-resep khusus diciptakake. Pendekatan asli ing kreasi Produk mbutuhake pendekatan sing padha ing Desain Kemasan. Solusi kanggo masalah iki yaiku tipografi. Iki adhedhasar desain label klasik saka omben-omben alkohol larang tradisional, nanging supaya bisa nampilake orisinalitas lan kebaruan produk kasebut, kanthi dipikirake maneh babagan klasik. Struktur desain multi-lapisan lan kontras ndadekake desain individu lan luar biasa.

The Recognition

About the A' Design Award Perunggu

Mugo Label Soda Botol menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Mugo Label Soda Botol dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Mugo Label Soda Botol nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mugo is a new brand on the market of soft carbonated drinks. The label line consists of four types of drinks. Mocktails are carbonated soft drinks with exquisite taste compositions. Lemonades are a combination of various juices with mineral water and vitamins. Spicy syrups are natural syrups with original flavours based on spices. Energy-tonics are the perfect combination of vitamins and minerals in invigorating drinks.
Dimensions & Packaging: Bottle height: 15cm; Front Label: 8x5cm; Back Label: 8x1cm
Tags: Tanya Dunaeva, Typographics, Packaging Design, Jzoy.agency
Production Technology: The basic technique for this Packaging design is Printing design that is posed at rather standard formed bottle. Congreve is used to make a beautiful view, and also a pleasant-to-touch product. Tactile sensations enhance visual effects.
Design Challenge: The task and a challenge was to create a unique, non-typical packaging label that is not similar to any other Products. As a result we can see multi-layer typography - a mix of fonts and impressions.
Research: After analysing the scheme of the classic label and identifying the main most frequently repeated elements, it was decided to simplify these elements as much as possible to the point where a little more and the similarity will no longer be read. Thanks to this solution, a construction scheme was obtained that can be easily scaled to the entire line. The typographic solution turned out to be multi-layered and contrasting.
Inspiration: The classic labels of alcoholic beverages inspired to create a fresh mixed design.
Project Duration: Project has been realised during 4 weeks at Bishkek city, Kyrgyzstan
Operation Flow: This is a standard bottle with twisted cap
Patents: -
Team Members: Tanya Dunaeva
Image Credits: All Images by Photographer Tanya Dunaeva
Video by 3D Visualist PAvel Gubin