Haokan City Kampanye Pambuatan Video dening Baidu Online Network Technology Beijing

Karya Haokan City Kampanye Pambuatan Video dening Baidu Online Network Technology Beijing minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2023 sing bergengsi ing Kategori Kompetisi Desain Pariwara, Pemasaran lan Komunikasi.

PerungguPariwara· 2023

Haokan City Kampanye Pambuatan Video

dening Baidu Online Network Technology Beijing

Klien: Baidu Online Network Technology. Beijing

Pemenang A' Design Award Perunggu ing Kategori Pariwara

32,472

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #146901

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Haokan City Kampanye Pambuatan Video

Haokan City minangka kampanye pambuatan video sing promosiaké merek kutha kanthi cara online lan offline. Kampanye iki nggabungaké budaya lokal, pariwisata, fashion, lan teknologi anyar kanggo nggawe ikon khusus kanggo saben kutha. Arsitektur tradisional, kostum, lan detail kriya, kalebu kancing simpul Tionghoa, piping, tenunan, lan bordir, ditampilaké liwat simulasi 3D lan visual dinamis. Karakter kanthi jeneng Dongfang Chen dadi pandhu tumrap para kreator enom. Video cendhak lan acara offline ngajak wong-wong kanggo ngrekam lan nyebarké budaya saka saben kutha.

Pangakuan

Babagan A' Design Award Perunggu

Haokan City Kampanye Pambuatan Video menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Haokan City Kampanye Pambuatan Video dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Haokan City Kampanye Pambuatan Video nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: HAOKAN CITY is an online and offline video creation activity focusing on city brands.
Applying modern technology and innovative expression, the team combines city humanistic characteristics, local cultural tourism, fashion and new technology and other elements to create a customized icon for the city. Through 3D display, it inspires the young group to record, communicate and spread the unique culture of each city through short video, promoting the integration of traditional art and modern life.
Tag: Video activity, City brand and element, Cultural export IP, Virtual IP and digital technology, Coordinated development between online and offline
Teknologi Produksi: With the understanding of traditional architecture, costume and culture, designers transform creatives into identifiers, visuals, images, short films and redefine brand images through dynamic propaganda, 3D display, metaverse and other new digital technologies to make traditional culture visible, audible and perceptible. It is worth mentioning that traditional Chinese knot buttons, piping, weaving, embroidery and others are fully displayed in the outfit of Dongfang Chen by 3D simulation.
Tantangan Desain: Symbolizing the city, the project is important in linking culture and human, creates a strong intellectual and cultural output IP of HAOKAN CITY. By constructing cultural themes and establishing celebrations, it promotes spreading traditional culture from both online and offline levels, break cultural barriers, promote the urban cultural digital upgrade, and create HAOKAN Video of New Creation Ecosystem with firm cultural confidence, reviving the charm of traditional culture in modern times.
Riset: With the change of human concepts and the promotion of Internet technology, the cultural identity rooted in the hearts of people begins to be awakened, and the cultural landscape of the city is presented to young users through high quality videos, which revitalizes regional city content.
Inspirasi: The activity aims to create a video creation and communication platform that gathers materials and inspiration from architectural art, humanistic history, technological development and other fields, connect traditional culture and young creators, and enhance their cultural identity and innovative inheritance.
Focusing on the young group, it creates a personalized IP image Dongfang Chen with the character of exploring the unknown, full of curiosity and chasing trends.
Durasi Proyek: Designed and developed in Beijing in February 2022 and landed in Shenzhen, China in July 2022.
Alur Operasi: Online, Relying on the advantages of short video platform, encourage old artists to go out and bring ancient skills and folk art into the vision of more people, and attract young creativity to record the unique traditional city culture with innovative expression techniques.
Offline, Hold various grand activities, and cooperate with political tourism, cultural tourism, fast consumer goods and other industries in innovative and interactive ways to expand the application of industry scenarios.