Chaos Pogo Fungsi Utama: Maskot Merek dening Xudong Zhang and Hao Tan

Karya Chaos Pogo Fungsi Utama: Maskot Merek dening Xudong Zhang and Hao Tan minangka pemenang sing diajeni banget saka A' Design Award Wesi 2023 sing bergengsi ing Kategori Kompetisi Desain Pariwara, Pemasaran lan Komunikasi.

WesiPariwara· 2023

Chaos Pogo Fungsi Utama: Maskot Merek

dening Xudong Zhang and Hao Tan

Klien: Chaos Pogo

Pemenang A' Design Award Wesi ing Kategori Pariwara

16,298

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #147863

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Chaos Pogo Fungsi Utama: Maskot Merek

Teks Buku: Wow minangka maskot merek sing digawe kanggo Chaos Pogo, merek pub kabuka sing fokus marang para nom-noman. Maskot iki adhedhasar honey badger, kewan sing dianggep minangka simbol semangat, nom-noman lan keberanian. Sirah sing rata kanthi rambut putih, cakar sing landhep lan buntut sing khas nggawe karakter iki gampang dikenali. Mripat sing tegas kanthi biji mripat abang mawar nambahake rasa misteri. Penampilan sing wani nggambarake budaya lan karakter merek. Simbol-simbol sing dijupuk saka maskot uga ditrapake ing produk-produk merek, nguatake hubungan antarane pelanggan lan merek.

Pangakuan

Babagan A' Design Award Wesi

Chaos Pogo Fungsi Utama: Maskot Merek menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Chaos Pogo Fungsi Utama: Maskot Merek dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Chaos Pogo Fungsi Utama: Maskot Merek diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Representing the brand spirit, the specially designed Ip inspired by popular and adorable honey badger caters to aesthetic values and wins minds of consumers.
Being ferocious, viable, aggressive, intelligent and bold, honey badger is a disrupter of grassland order, and it is also a symbol of ardor, youth and bravery, exactly matching the brand culture and character.
Tag: Pub IP, Brand Image, Mascot, WOW, Youth
Teknologi Produksi: Focusing on the most prominent features of honey badger flat head with white hair, sharp claws and tail, designers present an untrammeled image immediately recognizable and forge an emotional bond with customers. The sharp and firm eyes with rose red pupils exude a feeling of mystery and prestige, which further deepens impression of its image and brand.
Tantangan Desain: Based on the buzzwords centering on young people such as Young and revolting, free and easy, off the beaten track, and combined with the development prospects of the pub and the future business model, the design team has created a new type of pub merging trend IP, fashion space and new forms of socialization, where young people are willing to put down their phones and step into the real and accurate social circle.
Riset: In the current era of pan-entertainment, the new round of competition has elevated to the level of soft power as the IP boom gains stronger momentum. It is an inevitable trend for the pub to make its brand into IP, and the combination of brand culture connotation and corporate culture IP has become a common practice in the industry. Meanwhile, a fully-fledged IP image can gather fans and users, increase brand visibility and improve market competitiveness.
Inspirasi: Chaos Pogo is an open pub brand taking young people as the core, and dedicated to providing customers with free and safe space for socializing. Based on market research and keen insights into the pub and its targeted consumers, designers choose Honey Badger as the prototype to design WOW as its IP image. Its cool appearance and straightforward personality also epitomize the brand culture and character.
Durasi Proyek: The project was designed and developed in Beijing, China in July 2022 and listed in mainland China in February 2023.
Address: Floor 2, Vanke Tiandi, TBD Residence, No.7 Courtyard, Anju Road, Changping District, Beijing
Alur Operasi: On the one hand, the undaunted courage displayed by WOW can defend pub order by deterring villains, and also embolden customers to pursue self-fulfillment, which meets the psychological demands of young people. In addition, the symbols built on WOW image features can also be used in the design of brand derivatives, which plays an essential role in connecting customers and enhancing the interaction between customers and brand culture.
Anggota Tim: Xudong Zhang and Hao Tan