Karya Shacheng Laojiao Packing dening Wu Yao minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2023 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2023

Shacheng Laojiao Packing

dening Wu Yao

Klien: Huailai Great Wall Wine Marketing Co., Ltd

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

15,197

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #148928

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Shacheng Laojiao Packing

Kanthi wangun botol sing padha, botol kasebut duwe rong warna: siji abang lan siji kuning. Karakteristik pembuatan bir alami lan ekologis Shacheng dicet ing awak botol. Bahan mentah kanggo nggawe bir lan proses nggawe bir digarisake ing benang emas putih sing digunakake kanggo botol abang. Werna ngisor kothak njaba yaiku kuning lan abang. Inspirasi kuning asalé saka glaze kuning saka periode Yongzheng ing Dinasti Qing lan inspirasi abang asalé saka abang Langyao saka periode Kangxi.

Pangakuan

Babagan A' Design Award Perunggu

Shacheng Laojiao Packing menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Shacheng Laojiao Packing dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Shacheng Laojiao Packing nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: With the same bottle shape the bottle body has two colors one red and one yellow The characteristics of Shacheng's natural and ecological wine making are painted on the bottle body The raw materials and process of wine making are outlined in white (the red bottle is made of gold thread) Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal
Ukuran & Kemasan: 320mm x 285mm x 110mm
Tag: Packaging,Gift box，wine，Shacking,Old Cellar
Teknologi Produksi: The overall outer box is yellow and its opening method is very ingenious When the outer box is opened an illustration display board is introduced The content of the picture is consistent with that of the outer box which deepens the cultural nature of the design Take out the display board and two bottles of good wine appear in front
Tantangan Desain: The contents of the bottle body illustration combine the local culture, and we also skillfully handle the opening method of the outer box during the creation process
Riset: The Shacheng Old Cellar is arranged vertically in the middle the age information is printed like a seal under the four words Shacheng Old Cellar and the medal is arranged in the lower right corner The Jiming Mountain Dajingmen Gongting Lake the Great Wall Zhangbei Grassland Feihu Valley and the windmill with local characteristics are painted on the outer box and the local culture is depicted in this way The wine culture of the bottle is integrated with the local culture creating a thought provoking Shacheng Old Cellar
Inspirasi: The bottom color of the outer box is yellow and red The yellow inspiration comes from the yellow glaze of the Yongzheng period of the Qing Dynasty which adds a historical significance to the outer box design The red color comes from the Langyao red of the Kangxi period which adds a touch of ancient charm to the overall design
Durasi Proyek: The project started in Beijing in October 2022 and ended in Beijing in February 2023
Alur Operasi: Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal The four words Shacheng's old cellar are arranged vertically in the middle of the bottle body The bottle body is visually raised to make the bottle body more comfortable Important information is generally arranged under the four words Shacheng Laojiao like a seal which makes the bottle design more integrated
Anggota Tim: Original designer：Yao Wu
Illustration designer: yuchen Zhang
Illustration designer: boxing Xie
Graphic designer:huafeng Shi
Graphic designer:zhen Tan
Graphic designer:ziyang Zheng
3D designer:hao Liao