Plant Professor Bungkus Panganan by Hangzhou Chancemate Tech Corp.

Plant Professor Bungkus Panganan by Hangzhou Chancemate Tech Corp. is a highly esteemed winner of the very prestigious 2023 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2023

Plant Professor Bungkus Panganan

by Hangzhou Chancemate Tech Corp.

Client: Shanghai Jiashang Information Technology Co., LTD

A' Design Award Perunggu Winner in Bungkusan Category

12,049

Verified Award Winner

Verify Award Status for #149013

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Plant Professor Bungkus Panganan

Plant Professor minangka seri kemasan kanggo merek panganan basis tuwuhan sing dituju kanggo konsumen enom kutha ing China. Rangkaian iki nyakup pangsit entheng, jeli lan kopi. Gaya visual flat nyawijekake seri iki lan nggabungake informasi bahan lan kalori dadi siji sistem identifikasi. Pola figuratif lan grafis abstrak diatur kanthi sengaja kanthi tatanan longgar kanggo nyiptakake swasana sing santai. Label ing ngarep nampilake merek, produk lan proporsi bahan. Kothak sing ringkes digawe saka kertas sing bisa didaur ulang kanthi bahan cetak sing ramah lingkungan lan gampang muat ing tas.

The Recognition

About the A' Design Award Perunggu

Plant Professor Bungkus Panganan menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Plant Professor Bungkus Panganan dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Plant Professor Bungkus Panganan nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Plant professor is a plant based food brand aimed at young urban users in China. Made of plant base, the series of food packages includes light dumplings, jelly and coffee. The design is based on a flat visual style, integrating product ingredients, calories and other elements to create a unified visual identification symbol. Deliberately disorderly arrangement presents a sense of freedom and casualness, attracting the target users.
Dimensions & Packaging: Dumplings: 230*41*61mm
Jelly: 124*80*24mm
Coffee: 155*100*15mm
Tags: Food packaging, plant based food, serialized packaging, fashion packaging, Young generation
Production Technology: Recyclable paper, environmentally friendly printing materials
Design Challenge: The challenge in the design process was to emphasize the youth factor and highlight the low calorie feature. Therefore, the packaging design uses visual elements including figurative patterns, abstract graphics, and arrows representing calorie drops. Abstract graphics and figurative graphics are interleaved, showing a sense of freedom and casualness, creating a relaxed and pleasant atmosphere, attracting the resonance of target customers.
Research: The design team did a lot of research on the current light food. Common light food packaging uses the modern design techniques, highlighting the rational, professional and rigorous characteristics of products. The packaging design of Plant Professor is closer to the snack property. In addition to the preservation of modern vision, it adds the charm of products with more relaxed and comfortable elements.
Inspiration: Based on vegetable protein, this range of food is designed to appeal to young urban women who care about fashion, healthy eating and freshness. Therefore, the design goal of the serialized packaging is to establish a unique visual identity system, which can convey a relaxed and healthy lifestyle to consumers and attract the target users to purchase.
Project Duration: The project was designed and developed in Shanghai, China in February 2022 and will be launched in China in August 2023.
Operation Flow: The product label, brand identity, and ingredient ratio are displayed on the front of the product in the form of labels, so that users can quickly obtain relevant information. In addition, the alternating arrangement of food photos and graphics provides a balance between appetite and fashion. And the compact packaging is convenient for users to carry in the carry on bag, covering business trips, travel, picnic and other common life scenes of modern urban users.
Team Members: Jin Xie