Namito Gambar Karakter Dolanan Seni dening Ge Zhang

Karya Namito Gambar Karakter Dolanan Seni dening Ge Zhang minangka pemenang sing diajeni banget saka A' Design Award Emas 2023 sing bergengsi ing Kategori Kompetisi Desain Pariwara, Pemasaran lan Komunikasi.

EmasPariwara· 2023

Namito Gambar Karakter Dolanan Seni

dening Ge Zhang

Klien: Ge Zhang

Pemenang A' Design Award Emas ing Kategori Pariwara

720,204

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #149033

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Namito Gambar Karakter Dolanan Seni

Namito yaiku gambar dolanan seni virtual sing digawe kanggo kaperluan komersial. Namito yaiku bocah wadon kanthi lambe wangun woh persik, gaya rambut jamur abang lan tutup sirah wangun kuping terwelu. Dheweke nganggo klambi abang lan ngadeg kanthi tangan ana ing sak lan mripate merem. Lambene sing monyong mbentuk rong ati lan aksara X, minangka tandha tresna marang jagad nanging nolak apa sing ala. Karakter iki katon ing gambar, video, pameran lan barang cetakan. Namito ditujokake kanggo nyuda stres mental lan nyemangati wong-wong supaya dadi awake dhewe.

Pangakuan

Babagan A' Design Award Emas

Namito Gambar Karakter Dolanan Seni menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Namito Gambar Karakter Dolanan Seni dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Namito Gambar Karakter Dolanan Seni nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Namito is a girl with peach-shaped lips in a red mushroom hairstyle with rabbit ear-like headgear. She stands cool in a striking red dress with her hands in her pockets. She looks relaxed with her eyes closed, seeming to be kissing "goodliness" with pouted lips. Her unique pouted lips are in the shape of two hearts/ the letter "X" (love & say no), implying loving the world while refusing the bad. "Yes, or No, That is Not a Question" is her motto. She shapes an image of a city's dream pursuer.
Ukuran & Kemasan: In commercialization, Namito has adopted such carrier forms as pictures, videos, exhibitions, and printed goods.
Tag: Art toy image, virtual image, modern art, mental stress reduction, psychological healing, business model, business co-branding, spiritual needs, meaning of life
Teknologi Produksi: Namito's prototype Portrait series belongs to the creation of IP image illustration, and the subsequent Secret Garden & Alien Painting & NFT series and other series cover painting, sculpture, installation, and encryption art, extending from plane designs to three-dimensional ones. Besides, to meet the needs of commercial applications, Namito has adopted three business models: commodity authorization, commercial exhibition, and photo gallery authorization.
Tantangan Desain: Main challenge: how to better combine other brands with Namito in cross-border co-branding cooperation.
Solution: Integrating brand features into Namito via second creation. The cultural collision between brands makes Namito more fresh & vivid to convey "reducing mental stress" & Namito's inner healing power more widely via brand effect, e.g. cultural & creative dolls co-branded with the Terracotta Warriors, novel and creative, well combining traditional Chinese culture & trendy modern art.
Riset: Research type: virtual art toy image
Research objective: how to meet consumer spiritual needs & commercialize Namito
Market research: Art toys rose and get more popular in China. The creator conveys exclusive ideas via multi-artistic creations to meet pursuer spiritual needs.
Social impact: With many fans on the internet, Namito has held a dozen art exhibitions, won 10+ trendy art awards, and co-branded with many international brands. Many stars also often come to its art shows & take photos.
Inspirasi: People often pay too much attention to public opinion and others' evaluations, putting value shackles on themselves. Thus, the curious, optimistic, and brave Namito was born, aiming to convey the idea of reducing mental stress via a lovely and cool virtual art image. It calls people to be brave to be themselves without caring about others' opinions and change their mindsets through their actions to achieve spiritual freedom.
Durasi Proyek: Since 2021, China
Alur Operasi: Consumers can interact with the author through the pictures and videos of Namito released on the streaming media platform. They can experience the happy atmosphere created by the offline exhibitions of Namito. In addition, they can get material satisfaction through Namito's co-branded products.
Anggota Tim: Ge Zhang
Kredit Gambar: Beijing JiuPin Technology Co., Ltd.