Patisserie Chez Mikki Packing dening Sherry Kuo

Karya Patisserie Chez Mikki Packing dening Sherry Kuo minangka pemenang sing diajeni banget saka A' Design Award Wesi 2023 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

WesiBungkusan· 2023

Patisserie Chez Mikki Packing

dening Sherry Kuo

Klien: Patisserie Chez Mikki

Pemenang A' Design Award Wesi ing Kategori Bungkusan

12,771

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #149513

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Patisserie Chez Mikki Packing

Patisserie Chez Mikki, delicatessen manis adhedhasar ing Tokyo, ngarahke kanggo mbedakake piyambak ing pasar competitive liwat desain packaging anyar. Tujuane yaiku kanggo nggawe titik jual sing khas lan nguatake citra merek kanthi nggawe identitas sing kuat kanthi tampilan visual sing kohesif sing nyorot keunikan saben produk. Desain ulang sing diasilake nampilake warna pastel lan olahpesen sing nyenengake sing nggawe hubungan emosional karo konsumen, sing nyebabake dodolan eceran lan ndhukung komunitas lokal wiwit ngenalake desain anyar.

Pangakuan

Babagan A' Design Award Wesi

Patisserie Chez Mikki Packing menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Patisserie Chez Mikki Packing dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Patisserie Chez Mikki Packing diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The new packaging design features pastel colors and witty messaging to foster an emotional connection with consumers, with the aim of bringing joy and happiness to their day. Bold typography is utilized to create visually striking designs that stand out on store shelves and captivate the interest of prospective customers.
Ukuran & Kemasan: The dimensions are 5.5 centimeters in width and 11 centimeters in height, with a fold located at the top of the package.
Tag: Branding, Typography, Pastry, Words, Colors
Teknologi Produksi: The packaging includes a single sleeve, and eco-friendly printed paper is utilized for the packaging material.
Tantangan Desain: The challenge was to create a series of packaging that maintains a cohesive visual appearance while emphasizing the distinctiveness of each product. The objective of the packaging was to establish a robust brand identity and increase its recognition among customers in a fiercely competitive market.
Riset: Patisserie Chez Mikki offers a range of baked goods and supplies pastries to several coffee shops in the local area. To convince customers to select their products over competitors, the brand redesign should strengthen its image and establish a distinctive selling point.
Inspirasi: Funny phrases, just like sweets, have the magic to provide immense relief in life. The concept of Chez Mikki’s packaging redesign aimed to establish a distinctive and refined language universe.
Durasi Proyek: This redesign had been applied to Chez Mikki packaging since 2020.
Alur Operasi: Since the introduction of the new design, the use of distinctive colors has enabled customers to identify the brand quickly, while the messaging has created a joyful and emotional response. As a result, retail sales have increased, providing support to the local community.
Kredit Gambar: Hsin-Hui Kuo, Hidetsugu Watanabe