Lay's x Stranger Things Fungsi Pangan by PepsiCo Design and Innovation

Lay's x Stranger Things Fungsi Pangan by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Perunggu in Desain Edisi Winates lan Desain Khusus Competition Category.

PerungguEdisi Winates· 2023

Lay's x Stranger Things Fungsi Pangan

by PepsiCo Design and Innovation

A' Design Award Perunggu Winner in Edisi Winates Category

42,666

Verified Award Winner

Verify Award Status for #149733

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's x Stranger Things Fungsi Pangan

Lay's x Stranger Things minangka desain kemasan pangan edisi winates sing digawe kanggo produk keripik kentang. Kemasan iki nganggo latar landhesan ireng kanthi bunderan konsentris warna abang sing mancar saka logo Lay's, minangka gantine warna kuning cerah sing biasane digunakake. Makhluk saka serial kasebut ditampilake kanthi rahang mangap, lan cakar katon kaya nyekeli kemasan kasebut. Logo Stranger Things dipasang kebalik ing bagéan ngisor, ngetutake tema saka acara kasebut. Cabe abang murub lan sakeping keripik nuduhake rasa Flamin' Hot. Kemasan iki didol ing sawetara toko pilihan ing Thailand.

The Recognition

About the A' Design Award Perunggu

Lay's x Stranger Things Fungsi Pangan menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Lay's x Stranger Things Fungsi Pangan dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Lay's x Stranger Things Fungsi Pangan nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In a departure from the usual bright yellow the brand is known for; Lay’s x Stranger Things touts a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The infamous force of evil that is the Demorgon is depicted with jaws open and creepy claws appear to clutch the pack. Taking the show’s concept of ‘Upside Down’ quite literally, the Stranger Things logo appears upended at the bottom of the pack. Flavor cues are also present on pack as the team included a flaming chili pepper and Lay’s chip to indicate the Flamin’ Hot flavor.
Inspiration: The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.

Read the Press Release