Co-Grain Kemasan Sereal dening Lide Ma, Zhiyi Zou and Yuxuan Mao

Karya Co-Grain Kemasan Sereal dening Lide Ma, Zhiyi Zou and Yuxuan Mao minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2023 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2023

Co-Grain Kemasan Sereal

dening Lide Ma, Zhiyi Zou and Yuxuan Mao

Klien: Co-Grain

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

12,462

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #150157

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Co-Grain Kemasan Sereal

Co-Grain minangka kemasan sereal sing bisa diowahi dadi papan pakan manuk. Kemasan iki digawe saka kertas kraft sing kuwat banget, sing dicithak, dilapisi, dipotong nganggo die-cut, dilem, lan dibentuk. Yen sereal ora bisa entek sadurunge tanggal kedaluwarsa, kothak iki diowahi liwat papat langkah. Cincin sing bisa disuwek ing sisih ndhuwur mbentuk tali kanggo nggantung, bagean dhasar dibukak lan sangga dilebokake kanggo nggawe platform sing bisa ngadeg, sarta bukaan ing njero disuwek supaya bisa ngakses sereal. Desain iki nyuda pemborosan panganan lan mbantu manuk-manuk golek pangan ing kutha-kutha.

Pangakuan

Babagan A' Design Award Perunggu

Co-Grain Kemasan Sereal menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Co-Grain Kemasan Sereal dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Co-Grain Kemasan Sereal nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Co-Grain is an innovative cereal package. We wanted to give a new possibility to the package. When people buy the cereal and come home, if they can't finish it within the expiration date, they can transform the package into a simple bird feeder by following the instructions in the instructions and place it in a wooded area near your home, a park, or other places frequented by birds to provide them with some of your leftover cereal.
Ukuran & Kemasan: Length 86mm Width 100mm Height 225mm
Tag: cereal packaging, bird feeders,Packaging Design,recycling, sustainable, green design, human-bird symbiosis, birds, cereals
Teknologi Produksi: Co-Grain is a cardboard made of high-strength kraft paper, printed with packaging patterns and text, coated on the surface, then cut into sheets by die-cutting machines, followed by gluing and forming and pressing, and finally assembled into a complete grain package by adding the appropriate amount of grain and sealing it according to the quantity.
Tantangan Desain: During the design of the package, we found it difficult to satisfy the need to combine the structure of the bird feeder with the cereal package without increasing the cost of the cereal package. It was a big challenge for us to implement a platform for the birds to stand in the structure of the cereal package.
Riset: We conducted extensive research on household cereal purchases and waste, the impact of urbanization on birds, and the coexistence of humans and urban birds. Through user interviews, user profiling, user journey maps and other design tools, we identified a design direction to use cereal packaging to address human cereal waste and promote urban bird survival. Our solution is Co-Grain, a cereal package that doubles as a bird feeder, promoting cereal sharing and coexistence between humans and birds.
Inspirasi: We found that we would stock up on grains at home that we couldn't finish within their shelf life. While disposing of these wasted grains, I saw some birds eating the grains I had discarded, and I began to think about how difficult it is for birds to forage for food in the city in an era of rapid urbanization. Can we humans share the grains with the birds so that we can reduce the waste of grains, protect the birds and help them forage for food.
Durasi Proyek: The project started in Hangzhou on January 2, 2023 and the research was conducted in Hangzhou on January 4, 2023 and ended in Hangzhou on January 17, 2023.
Alur Operasi: This product is divided into internal and external structure, through a simple deformation of the cereal box into a bird feeder, to complete the conversion of cereal packaging to bird feeders requires a total of four steps: 1. pull open the tear ring at the top of the package to form a lanyard part hanging on the tree 2. tear the bottom of the cereal package along the dotted line detachable part, and snap out the bottom of the empty space 3. insert the bottom bracket into the groove to form a bird feeding standing 4. Finally, tear open the inner tear to provide a feeding opening for the birds.
Paten: Patent application in process
Anggota Tim: Designer: Zhiyi Zou
Designer: Yuxuan Mao