Naked Nature Snack Bar by Angela Spindler

Naked Nature Snack Bar by Angela Spindler is a highly esteemed winner of the very prestigious 2023 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2023

Naked Nature Snack Bar

by Angela Spindler

Client: Depot Creative

A' Design Award Perunggu Winner in Bungkusan Category

18,258

Verified Award Winner

Verify Award Status for #150326

View at A' Design Award Press Release Award Badge

Colors

The Design

About Naked Nature Snack Bar

Naked Nature ngomong karo donya sing saya bali maneh karo lingkungan. Desainer nggawe desain lan strategi lisan kanggo merek uga kabeh desain kemasan. Rasa merek kasebut diartikulasikan liwat tipografi sing digambar tangan sing gedhe lan kandel sing mlengkung saka bungkus, nganggep manawa rasa ing njero ora bisa diisi. Basa merek main lan jujur kaya kemasan. Sifat mentah bar kasebut dibayangke ing kredensial sing lestari, nggunakake bungkus kompos omah. SRT & # 039;s dicithak CMYK kanthi warna 1 titik lan varnish banyu satin kabeh.

The Recognition

About the A' Design Award Perunggu

Naked Nature Snack Bar menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Naked Nature Snack Bar dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Naked Nature Snack Bar nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Naked Nature speaks to a world that’s increasingly back in tune with the environment.
We developed a design and verbal strategy for the brand as well as all packaging design.
The brand's big bold flavours are articulated through hand-drawn typography bulging from the pack, a nod to the flavours inside that can not be contained. The brand language is playful and honest as is the packaging.
The raw nature of the bar is reflected in its sustainable credentials, using a compostable wrapper.
Dimensions & Packaging: Compostable rewind (@home)
Tags: Packaging Design, Food Packaging Design, Snack Packaging Design, Typography,
Production Technology: Compostable rewind, printed CMYK plus two spot colours, offset.
SRT's printed CMYK plus two spot colours, offset.
Design Challenge: Securing vibrant colours on an uncoated compostable stock
Inspiration: We have drawn on natures vibrant colour palette for inspiration.
The dark brown background represents the bars base ingredient, dates. The flavours are delivered through colourful typography and solid banners for range differentiation on shelf.
We used subtle illustration and relied on the bold graphic type for shelf shout and visual appeal.
Project Duration: 12 months, Sydney Australia
Operation Flow: Raw bars packaged in home compostable flow wrap, housed in recyclable cardboard SRT.
Team Members: Angela Spindler, Designer /Creative Director