Dog Yep Kemasan Camilan Kewan Peliharaan by Rodrigo Chiaparini

Dog Yep Kemasan Camilan Kewan Peliharaan by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2023

Dog Yep Kemasan Camilan Kewan Peliharaan

by Rodrigo Chiaparini

Client: Chiapa Design

A' Design Award Perunggu Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #150499

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dog Yep Kemasan Camilan Kewan Peliharaan

Dog Yep minangka konsep kemasan kanggo lini camilan asu fungsional. Unsur utama logo nuduhake gagasan yen asu kudu dolanan lan tetep aktif, uga mbaleni wangun camilan kasebut dhewe. Karakter ilustrasi lan palet werna sing padhang nggawe tampilan sing playful lan nggampangake produk iki katon ing rak toko lan toko online. Camilan kasebut disajikan ing format kaleng sing dipilih supaya cocog karo segmen pasar. Tujuan saka Dog Yep yaiku kanggo ndorong dolanan lan aktivitas liwat pakan sing sehat.

The Recognition

About the A' Design Award Perunggu

Dog Yep Kemasan Camilan Kewan Peliharaan menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Dog Yep Kemasan Camilan Kewan Peliharaan dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Dog Yep Kemasan Camilan Kewan Peliharaan nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Functional dog snacks line. The logo's main element connects to the idea that animals should always play and keep an active life – and also replicates the shape of the snack itself. The characters we created to point out this playful context, along with the packagings' color palette, make the product line eye-catching and fun at the same time.
Dimensions & Packaging: As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
Tags: brand, packaging, pet snack brand, packaging
Production Technology: It's a concept design, therefore it was only developed digitally.
Design Challenge: Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
Research: We did not create or develop research for the creation of this project.
Inspiration: To create a product line that encourages dog's main activity, which is to have fun and play, through healthy eating.
Project Duration: The project started in Sao Paulo in January 2023 and finished in February 2023.
Operation Flow: A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
Team Members: Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin