Nunn Bush Animasi Produk 3D by Mateus Morgan

Nunn Bush Animasi Produk 3D by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Desain Film, Video lan Animasi Competition Category.

PerakFilm· 2023

Nunn Bush Animasi Produk 3D

by Mateus Morgan

Client: Morgan Studio

A' Design Award Perak Winner in Film Category

64,362

Verified Award Winner

Verify Award Status for #150585

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Nunn Bush Animasi Produk 3D

Proyek kasebut digawe kanggo nuduhake kabeh fitur produk kanthi cara sing nyenengake kanthi informatif nanging ora ngganggu. Tujuane kanggo nuduhake konstruksi sepatu kasebut. Inspirasi teka liwat riset babagan unsur sing bisa makili produk, kaya alam karo kabeh werna lan swasana ati. Sepatu kasebut dimodelake nggunakake foto minangka referensi lan teknik pemodelan 3D permukaan sing keras. Kanggo modeling, desainer nggunakake piranti lunak C4D. Kabeh tekstur digawe nggunakake tekstur kulit lan sawetara sikat photoshop. Vray digunakake kanggo rendering lan Houdini kanggo Simulasi.

The Recognition

About the A' Design Award Perak

Nunn Bush Animasi Produk 3D menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Nunn Bush Animasi Produk 3D dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Nunn Bush Animasi Produk 3D iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.
Tags: shoe, 3d animation, shoe animation, product animation, 3D, lookdev
Production Technology: The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations
Design Challenge: The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.
Project Duration: 2 months
Operation Flow: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Director: Mateus Morgan
Client: Nunn Bush
Briefing: Whitney Theriot
3D modelling and texturing: Mateus Morgan, Otavio Silveira, Carlos Masson
Animation: Mateus Morgan
Simulations José Rafael, Cadu Rosa
Sound Design Samuel Simionato
Motion Design: Vitor Fonseca