Gatorade Fuel Rover Kereta Dorong Panyimpen Botol by PepsiCo Design and Innovation

Gatorade Fuel Rover Kereta Dorong Panyimpen Botol by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Perunggu in Desain Pariwara, Pemasaran lan Komunikasi Competition Category.

PerungguPariwara· 2023

Gatorade Fuel Rover Kereta Dorong Panyimpen Botol

by PepsiCo Design and Innovation

A' Design Award Perunggu Winner in Pariwara Category

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Verified Award Winner

Verify Award Status for #150636

View at A' Design Award Press Release Award Badge

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The Design

About Gatorade Fuel Rover Kereta Dorong Panyimpen Botol

Gatorade Fuel Rover minangka sistem panyimpenan botol seluler kanggo staf tim olahraga. Fuel Rover nyimpen lan ngangkut akeh botol pemain ing sakubenge lapangan. Bak panyimpenan ing bagian dhasar bisa nampung tempat botol tambahan, es, perlengkapan, utawa sampah sing kekumpul. Panel utilitas ing bagian mburi nggawa telung tas panyimpenan sing ditalèni ing panggonane kanggo perlengkapan latihan utawa ahli gizi. Desain iki mbebasake staf saka nggawa barang ing awake dhewe lan nggampangake gerakan ing sadawane pinggir lapangan. Fuel Rover minangka pembaruan saka desain panyimpenan botol sadurunge.

The Recognition

About the A' Design Award Perunggu

Gatorade Fuel Rover Kereta Dorong Panyimpen Botol menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Gatorade Fuel Rover Kereta Dorong Panyimpen Botol dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Gatorade Fuel Rover Kereta Dorong Panyimpen Botol nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Gatorade® Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players’ bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.
Design Challenge: Since extra storage for supplies was high on the list of needs, the design incorporates a utility panel on the backside to carry three storage bags. These bags can strap to the back of the Fuel Rover to store personal training or dietitian supplies that staffers would usually have to carry on their person or in a fanny pack or backpack. This takes some weight off and enables them to move more freely around the field.

Ultimately, the new Gatorade Fuel Rover provides an upgraded management experience for team staff members, while its sleek design adds brand presence on sidelines across all our professional and collegiate partners.
Inspiration: Empowered with this knowledge, we improved the original Bottle Tree design to add even more functionality and flexibility to the Fuel Rover. Now, with the added features, team staff can use the storage bin located at the bottom of the Fuel Rover for a number of uses, whether packing an extra six bottles in a caddy, storing ice to be used in the bottles, filling the area with supplies, or utilizing the space for collecting any generated waste.

Read the Press Release