Una Luna Collection Kemasan Permen by Olha Takhtarova

Una Luna Collection Kemasan Permen by Olha Takhtarova is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2023

Una Luna Collection Kemasan Permen

by Olha Takhtarova

Client: Sot B&d

A' Design Award Perak Winner in Bungkusan Category

28,765

Verified Award Winner

Verify Award Status for #150748

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Una Luna Collection Kemasan Permen

Una Luna minangka desain kemasan kanggo koleksi coklat isi likur. Saben permen diisi campuran likur, dilapisi cangkang gula tipis lan dicelup ing coklat peteng Italia. Kemasan iki ora nganggo gambar bahan-bahan. Nanging, saben rasa diwujudake liwat guratan kuas abstrak lan werna-werna. Kothak iki dicithak kanthi werna lengkap ing kardus, nganggo embossing kertas emas lan varnish selektif ing sadhuwure ilustrasi. Latar mburi ireng dadi pigura kanggo guratan-guratan sing padhang lan nyawijekake koleksi iki ing sak larik.

The Recognition

About the A' Design Award Perak

Una Luna Collection Kemasan Permen menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Una Luna Collection Kemasan Permen dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Una Luna Collection Kemasan Permen iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Una Luna’s latest collection of chocolates is truly something special. Each piece of heavenly confection is infused with a unique liqueur blend, carefully encased in a thin sugar casing, and then dipped in Italian dark chocolate. With flavors ranging from horseradish tincture and honey to raspberry, orange, and cranberry, this collection offers something to tantalize every taste bud.
Dimensions & Packaging: The package consists of a shell and a base bottom.
Shell size 227mm x 83mm
Bottom base size 226mm x 82mm
Tags: Chocolate collection, Chocolate, Chocolate packaging, Alcohol, Liquor candy
Production Technology: Production technology for packaging liquor candies Una Luna, includes full-color printing on cardboard with the addition of embossing gold foil and the use of selective varnish, in those areas where the illustration is located
Design Challenge: The new bright design bypasses design conventions and artistically expresses the essence of each flavor of Una Luna chocolate candies.
Research: The designer departed from the customary practice of conveying taste through the image of ingredients on the package. The designer decided to convey not the taste as such, but the energy behind each flavor. For example, in Khrenovukha, the taste of horseradish tincture with honey and lemon was conveyed in a swirl of green-blue-yellow strokes. Malynıvka, a tincture on raspberries, bloomed with bright pink strokes. Tsytrynıvka tincture on oranges – bursting with bright hot oranges. Jyravlynıvka tincture on cranberries – scattered in a firework of blue-red splashes.
Inspiration: Alcoholic candies are most often made on the basis of liquor. This is a strong drink that is infused with fragrant herbs, seeds, and fruits and with the addition of essential oils.
Candies with alcohol have a subtle aroma and a spicy aftertaste.
The packaging design is inspired by the combination of new flavors and colors. Each flavor is abstractly represented in the form of unexpected strokes and brush strokes – a real work of art.
Project Duration: June 2022 - October 2022.
Ukraine
Operation Flow: The use of a black background, framing the elements with gold foil and selective varnish helps to visually highlight the bright touches and unite each flavor in a single line.
Image Credits: Illustration by Olha Takhtarova