Barking Good Konten Merek by Squared is a highly esteemed winner of the very prestigious 2024 A' Design Award Wesi in Desain Pariwara, Pemasaran lan Komunikasi Competition Category.

WesiPariwara· 2024

Barking Good Konten Merek

by Squared

Client: Squared

A' Design Award Wesi Winner in Pariwara Category

44,301

Verified Award Winner

Verify Award Status for #150826

View at A' Design Award Press Release Award Badge

Colors

The Design

About Barking Good Konten Merek

Pangopènan kéwan piaraan wis mlebu jaman anyar. Kanca cilik sing wulune alus saiki dianggep setara karo anggota kulawarga lan cenderung nampa pangopènan sing tambah akèh. Kanggo salon grooming sing nawakake perawatan mewah lan perawatan kelas dhuwur kanggo asu, dikembangaké macem-macem konten merek kanggo mbentuk komunikasi visual anyar sing lengkap kanggo mbantu nyritakaké crita anyar kuwi. Asu-asu duwé karakter, gaya, lan kapribaden dhéwé-dhéwé lan ditampilaké minangka protagonis sing pantes nampa perawatan asu sing paling dhuwur.

The Recognition

About the A' Design Award Wesi

Barking Good Konten Merek menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Barking Good Konten Merek dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Barking Good Konten Merek diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for pets has come to a new era. Little furry friends are now treated as equals in the family and tend to receive more and more care. For a grooming salon that offers luxurious pampering and top notch treatments for dogs we developed a wide range of branded content and a whole new visual communication to help them tell that new story. Dogs have their own character, style, personality and are displayed as protagonists deserving the ultimate in doggy pampering.
Tags: dogs, visual communication, branding, branded content, copywriting, art direction, design, photo manipulation
Production Technology: A full visual communication was developed, including print, collateral and digital applications.
Inspiration: Our main inspiration was the evolving of the dog grooming industry to levels never imagined - there are endless treatments, care and spa options, educational and psychological care services offered especially for dogs. For a grooming salon to be relevant and present in that scene it takes a powerful and on-point communication both in terms of visual communication as well as proper language and storytelling.
Project Duration: The project is developed at the beginning of 2023 and is currently ongoing.
Team Members: Creative Director Yana Okoliyska
Marketing Director Marina Varlyakova
Agency SQUARED
Image Credits: Creative Director Yana Okoliyska
Agency SQUARED