Zao from Xinghua Village Kemasan Minuman Keras dening Chunyang Wang

Karya Zao from Xinghua Village Kemasan Minuman Keras dening Chunyang Wang minangka pemenang sing diajeni banget saka A' Design Award Perak 2023 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2023

Zao from Xinghua Village Kemasan Minuman Keras

dening Chunyang Wang

Klien: Qiangyuanzao

Pemenang A' Design Award Perak ing Kategori Bungkusan

25,239

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #151010

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Zao from Xinghua Village Kemasan Minuman Keras

Zao saka Desa Xinghua yaiku desain kemasan kanggo minuman keras Cina. Pola utama sing digambar nuduhake proses nandur gandum lan ngolahé dadi minuman keras. Aksara Cina kanggo jeneng seri iki digabungake karo wangun aksara Gothic Eropa. Garis-garis lancip lan pola dekoratif nyambungake tradhisi karo desain modern. Label kasebut nggunakake proses cetak perak kanthi garis-garis alus, lan kothaké nggunakake garis peteng UV sing bisa dirasakake nganggo tangan. Botol transparan nuduhake warna bening saka minuman keras kasebut. Desain iki tujuane kanggo ngenalake minuman keras Cina marang wong enom lan wong saka budaya sing beda-beda.

Pangakuan

Babagan A' Design Award Perak

Zao from Xinghua Village Kemasan Minuman Keras menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Zao from Xinghua Village Kemasan Minuman Keras dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Zao from Xinghua Village Kemasan Minuman Keras iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Although it is a local liquor, the design still incorporates a lot of modern design elements.The process of growing wheat into liquor was drawn as the main pattern for packaging in illustrations.The word "造" is the name of the wine series. We have blended the Chinese word "造" with the European Gothic. The slender lines reflect the meticulous taste for taste. The decorative patterns allow users to travel between ancient and modern times.
Tag: Liquor Culture, Xinghua Village Liquor Culture Protection, Tradition and Modernity
Teknologi Produksi: The production technology is mainly reflected in the printing process:Sliver pressed process with fine lines on the liquor label. The box is made of UV dark lines at a low cost, which meets the tactile needs that cannot be seen but can be touched.
Tantangan Desain: How to balance the relationship between the visual design of Chinese local liquor culture and the popular visual design under the international perspective. It is necessary for this work to be accepted by Chinese young people, but also to be liked by foreign friends.
Riset: Modern young people don't know much about Chinese liquor culture. Through studying, we can inject some freshness into traditional liquor culture and inherit the liquor culture through transformation. Let more young people know about Chinese baijiu (Chinese liquor). Through the design research, the packaging design has an international identity, so that people from different cultural backgrounds can be close to Chinese liquor.
Inspirasi: Xinghua Village is a famous liquor production area in China and has a long history of liquor culture.Brewing began here as early as 1,500 years ago.But with the times change, Chinese young people begin to accept fast-food liquor.This Xinghua Village liquor packaging design is aimed at young people.Combining modern design forms to give Chinese liquor a new visual image. A form of packaging design that is acceptable to people of different cultures.
Durasi Proyek: Designed in Hangzhou in September 2021.
The product will be produced in Shanxi Xinghua Village in 2021
Alur Operasi: When holding the bottle, the arc of the bottle is fused with the shape of the hand.You can feel the texture of the printing process by touching it carefully.The transparent bottle embodies the pure color of the liquor.These visual and tactile sensations amplify the drinking sensation. Also upgrade the user experience.
Anggota Tim: Chunyang Wang