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Precious Pastries Kemasan Roti Manis by Hui Qiong Yang

Precious Pastries Kemasan Roti Manis by Hui Qiong Yang is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Desain Bungkusan Competition Category.


PerakBungkusan· 2023

Precious Pastries Kemasan Roti Manis

by Hui Qiong Yang

A' Design Award Perak Winner in Bungkusan Category

25,168

Verified Award Winner

Verify Award Status for #151131

Colors

The Design

About Precious Pastries Kemasan Roti Manis

Precious Pastries yaiku desain kemasan kanggo Bazhen Cake, panganan tradisional Tiongkok sing ngandhut wolung bahan mulya. Kothak njaba lan gagang kertas digabung mbentuk wujud manuk bangau, manuk kang nglambangake kesehatan lan umur dawa ing budaya Tao Tiongkok. Konstruksine ramah lingkungan lan ngirit biaya. Nalika kothake dibukak, sisih ndhuwure mbentuk gambar sing wutuh, lan sisih-sisih beda saka patang kothak nyawiji dadi gambar sing luwih gedhe. Desain iki nyambungake budaya merek sing wis umur satus taun karo estetika oriental.

The Recognition

About the A' Design Award Perak

Precious Pastries Kemasan Roti Manis menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Precious Pastries Kemasan Roti Manis dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Precious Pastries Kemasan Roti Manis iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The product packaging is mainly in the shape of a crane, and the perfect combination of the outer box and the paper handle forms the shape of a crane, which is environmentally friendly and cost-saving. When the box is opened, the top forms a complete picture, and the combination of different sides of the four packages forms a complete picture.
Visually integrate the design style of brand culture and Guochao oriental aesthetics, forming a unique visual and beautiful experience.
Inspiration
The customer Zhenyuantang is a century-old traditional Chinese medicine brand. Bazhen Cake is a special pastry that has added eight kinds of precious Chinese ingredients. It has the characteristics of snacks and light health. In Chinese Taoist culture, cranes represent health and longevity, and they are also rare birds, which fit the century-old intangible cultural heritage and product characteristics of the client Zhenyuantang. Therefore, the product packaging is in the shape of a crane.

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