Odaya Home Packing dening Elena Gamalova

Karya Odaya Home Packing dening Elena Gamalova minangka pemenang sing diajeni banget saka A' Design Award Wesi 2023 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

WesiBungkusan· 2023

Odaya Home Packing

dening Elena Gamalova

Klien: ODAYA Home

Pemenang A' Design Award Wesi ing Kategori Bungkusan

12,917

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #151176

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Odaya Home Packing

Kemasan Odaya Ngarep dibutuhake kanggo nggambarake kerajinan renda tangan sing digunakake lan nilai simbolis saka ornamen kasebut. Sosok merak, unsur inti ing Odaya Home's First Care and Love Collection, minangka wali tradisional omah. Desain kemasan ngembangake gambar merak dadi jaring wulu emas sing apik, ngeling-eling nggawe renda dhewe. Crita merek kasebut ing njero tutup kothak hadiah, nalika kertas tisu alus kanthi slogan merek "Sampeyan duweke lan iki omah, Odaya Home" nyedhiyakake bungkus lembut kanggo kain satin katun sing apik ing njero.

Pangakuan

Babagan A' Design Award Wesi

Odaya Home Packing menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Odaya Home Packing dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Odaya Home Packing diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The objective was to create packaging that evokes centuries-old traditions in fine needlework and the strong symbolism of textile ornaments, used by generations of women in every home, town, and country. Elegant and graceful, handcrafted designs on lace and woven fabrics of exquisite quality have been the true luxury, a mark of status with a story to tell. Similar to the handcrafted textile product contained in it, the packaging needed to convey a sense of uniqueness and timelessness, craftsmanship through impeccable details.
Ukuran & Kemasan: Box (large): Width 430 mm х Depth 100 mm x Height 380 mm with Lid: Height 50 mm
Box (small): Width 340 mm x 240 mm x 35 mm with Lid: Height 20 mm
Tag: artisanal bed linen, packaging, visual identity, luxury box, luxury packaging, craftsmanship
Teknologi Produksi: Paper boxes with gold foil stamped logo on the top.
Tissue paper with printed pattern on it.
Transparent sticker with gold foil monogram of the brand.
Ribbon printed with the logo in gold.
Tantangan Desain: The challenge was to create packaging that evoke cultural and traditional heritage and at the same time modern life and unforgettable interiors, so the product could stand out and appeal to the target audience to bring it home.
By using the peacock, Odaya Home succeeded in conveying an imposing brand image as one of the leading artisanal bed linen companies.
Riset: The design is based on a deep study of European heritage ornaments and craftsmanship techniques in the textile arts. The research included a review of printed archives in libraries, museums, journal reviews, and artists' homes. Recreating heritage symbols, breathing life into centuries-old techniques, and empowering local artisans were the main factors taken into consideration during the phase of research and design.
Inspirasi: The packaging is part of a branding project for an artisanal bed linen company. In order to accentuate the beauty of the handcrafted product themselves, the box packaging was decided to be in white color.
The peacock, a bird admired for its beauty, is a heritage symbol of core family values. Recreated in gold foil, the peacock is given the aura of eternal beauty and value, a brand illustration and symbol, but also the inspiration behind Odaya’s iconic first textile collection, Care and Love.
Durasi Proyek: The project started in June 2022 and finished in March 2023, in Sofia, Bulgaria.
Alur Operasi: The box could be reused to treasure memories, as letters, postcards, small collectibles objects, or as a
storage box.
Paten: Copyrights belong to Elena Gamalova, 2023.
Kredit Gambar: Illustration and design: Elena Gamalova, 2023
Video Credits: ODAYA Home