Pavanpet Pangan Kewan Piaraan by Mohsen Koofiani

Pavanpet Pangan Kewan Piaraan by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2024

Pavanpet Pangan Kewan Piaraan

by Mohsen Koofiani

Client: Pavanpet

A' Design Award Perunggu Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #151937

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Colors

The Design

About Pavanpet Pangan Kewan Piaraan

Biasanipun, amargi manungsa nganggep kewan piaraan minangka anggota kulawarga lan putra-putranipun, desain kemasan punika bergaya kartun. Pangginaan karakter saged nguataken gegayutan kaliyan ingkang mirsani lan ndamel lingkungan ingkang narik kawigatosan. Minangka asilipun, kemasan punika gadhah gegayutan visual ingkang menonjol lan mligi. Pasuryaning kewan-kewan punika dipundesain kanthi pinter sanget lan mesem saha kabingahan panjenenganipun katingal kanthi cetha, ingkang nedahaken efek produk punika dhateng panjenenganipun. Ngginakaken werna prasaja tanpa rincian ndamel pangertosan ingkang langkung sae babagan gambar lan ancasipun.

The Recognition

About the A' Design Award Perunggu

Pavanpet Pangan Kewan Piaraan menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Pavanpet Pangan Kewan Piaraan dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Pavanpet Pangan Kewan Piaraan nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Normally, because we humans consider pets as members of the family and like our children, packaging design is designed based on the viewer's view of a kids.
The use of characters can strengthen the relationship with the viewer and create an attractive environment color. As a result, the packaging has better visibility and better communication.
Dimensions & Packaging: W: 200 mm
H: 400 mm
D: 80 mm
Tags: Pet, Pet foods, Package design, Pet foods package design, Cat foods, Dog foods
Production Technology: Matte three-layer packaging with aluminum
printing method: rotogravure
Design Challenge: The most difficult part was the implementation of the idea and the arrangement of colors in the packaging.
Research: The research of this project was done in the form of field research and by showing the packaging design, behavioral studies were done and the reaction of the viewers towards the plan was evaluated. An interesting result was obtained, and that was a more smiling face and the visual and behavioral reaction of the viewer to the presented design than to the real photo of the animals.
Inspiration: Simple and uncomplicated images, simple and uniform colors with high contrast are always attractive and this design is inspired by the simplicity of animal life. Uncomplicated and completely clear life.
Project Duration: The project started in December 2022 and finished in March 2023 in Shiraz, Iran.
Operation Flow: Pet food packaging is completely conventional packaging and is not particularly complicated. What distinguishes this packaging is the use of colors and a simple form in its design.
Image Credits: Illustrator / Creator: Mohsen Koofiani