Kanpai Kemasan Minuman Keras Jeruk dening Hui Tu

Karya Kanpai Kemasan Minuman Keras Jeruk dening Hui Tu minangka pemenang sing diajeni banget saka A' Design Award Wesi 2024 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

WesiBungkusan· 2024

Kanpai Kemasan Minuman Keras Jeruk

dening Hui Tu

Klien: Hungkung University

Pemenang A' Design Award Wesi ing Kategori Bungkusan

10,261

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #152030

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Kanpai Kemasan Minuman Keras Jeruk

Kanpai iku desain kemasan kanggo minuman keras jeruk sing diprodhuksi ing Kutha Taichung, Taiwan. Kutha Taichung minangka wilayah tanduran jeruk paling gedhe ing Taiwan, nanging minuman keras jeruk lokal iku langka, mula dikembangake metodhe pangolahan anyar kanggo minuman iki. Jeneng Kanpai tegese "bottoms up" ing basa Tionghoa lan nuduhake perayaan. Gambar geometris saka woh jeruk tankan lan ponkan mbentuk ikon utama saka kemasan iki. Tekstur kulit jeruk katon liwat glasir sebagian lan proses nglubangi. Kemasan iki ukurane 80 kaliyan 80 kaliyan 240 milimeter.

Pangakuan

Babagan A' Design Award Wesi

Kanpai Kemasan Minuman Keras Jeruk menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Kanpai Kemasan Minuman Keras Jeruk dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Kanpai Kemasan Minuman Keras Jeruk diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The geometric images of citrus tankan & ponkan are retrieved to form the main icons of Kansai packaging design. The texture of citrus skin is presented upon the printing skills of partial glazing and punching.
Ukuran & Kemasan: 80 x 80 x 240 mm
Tag: Citrus Liqueur, Cheers, Taichung, Shi Gang.
Teknologi Produksi: pet three dimensional printing, partial glazing & punching.
Tantangan Desain: As the agricultural products are comparatively cheaper in retail pricing, the major task in this packaging design is to promote the product identity and corresponding pricing policy.
Riset: This project is conducted based on Design Research in order to generate the most desirable result via repeating design modification based on sample consumers' feedbacks in various surveys. The sample slots were selected from higher education institutes, local community centres and on-line survey sources. The results suggest a strategy to retrieve the citrus geometric elements and colour as the two major elements in packaging design.
Inspirasi: Taichung City serves as the largest planting area of citrus fruits in Taiwan. However, there is barely any citrus liqueur made by local produce. Therefore a newly developed processing skill was developed to create this brand new product, named after "Kansai" (means Bottoms Up in Chinese) to call for a celebration.
Durasi Proyek: The project commenced in May 2022 and completed by October 2022 in Taichung City. The marketing activities were launched in December 2022.
Alur Operasi: Chill, Twist-off and Kanpai.
Paten: Copyrights Hui Tu, 2022.
Kredit Gambar: Image #1: Creator Hui Tu, Kanpai, 2022.
Image #2: Illustrator Hui Tu, Kanpai, 2022.
Image #3: Illustrator Hui Tu, Kanpai, 2022.
Image #4: Illustrator Hui Tu, Kanpai, 2022.
Image #5: Illustrator Hui Tu, Kanpai, 2022