Shede Spirit Oriental Wisdom Kemasan Minuman Beralkohol dening Songbai Wang, Yao Wu and Xuan’ang Pu

Karya Shede Spirit Oriental Wisdom Kemasan Minuman Beralkohol dening Songbai Wang, Yao Wu and Xuan’ang Pu minangka pemenang sing diajeni banget saka A' Design Award Perak 2024 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2024

Shede Spirit Oriental Wisdom Kemasan Minuman Beralkohol

dening Songbai Wang, Yao Wu and Xuan’ang Pu

Klien: Shede Spirits Co., Ltd

Pemenang A' Design Award Perak ing Kategori Bungkusan

44,351

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #152685

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Shede Spirit Oriental Wisdom Kemasan Minuman Beralkohol

Shede Spirit Oriental Wisdom yaiku kothak kado sing digawe kanggo produk minuman beralkohol saka Tiongkok. Desain iki nggandhengake merek kasebut karo Weiqi, dolanan papan sing uga dikenal minangka Go. Botol-botol minuman kasebut diwangun kaya watu Weiqi ireng lan putih, lan wujude sing bunder kepenak digegem. Nalika kothak dibukak, katon dolanan Weiqi klasik sing ditampilake kanthi wujud grafis. Mangkok watu Weiqi lan papan Weiqi uga kalebu ing njerone, saengga dolanan iki bisa dimainake nalika ngrasakake minuman kasebut. Kothak iki digawe saka kardus gelombang kertas kraft kanggo ngurangi sampah bahan.

Pangakuan

Babagan A' Design Award Perak

Shede Spirit Oriental Wisdom Kemasan Minuman Beralkohol menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Shede Spirit Oriental Wisdom Kemasan Minuman Beralkohol dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Shede Spirit Oriental Wisdom Kemasan Minuman Beralkohol iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The cultural and creative spirits product launched by Shede comes in a gift box themed on the association between the brand connotation of Shede Spirits and the culture of Weiqi, also called Go. This packaging design aims to carry forward Chinese wisdom, and to promote the cultural combo of Weiqi and spirits. Provided with the spirits bottles styled after Weiqi stones, complimentary Weiqi stone bowls and Weiqi board, users can play Weiqi with friends while savoring the spirits with relish.
Ukuran & Kemasan: 312mm*312mm*142mm
Tag: Shede Spirits, Spirits Packaging, Weiqi Culture, Interactive Weiqi Game, Environmentally Friendly Materials
Teknologi Produksi: The kraft paper used to make this corrugated box is environmentally friendly, and conducive to reducing resource waste. Not only does this material selection add environmental values to the whole packaging, but it also puts social responsibility at the forefront of the design philosophy.
Tantangan Desain: To externalize the cultural combo of Weiqi and spirits, this packaging sheds the stereotypical forms on the market. The spirits bottles, creatively modeled after black and white Weiqi stones, exude an air of Oriental elegance. The complimentary Weiqi stone bowls and Weiqi board add some playability to the box, allowing users to play Weiqi while enjoying the prime spirits. This approach offers users an emotionally interactive experience, which will in turn deepen their impression of the brand.
Riset: Rooted in traditional Chinese culture, Shede Spirits and Weiqi are the two gems of Chinese wisdom shining over years. The goal set for this design is to promote Oriental culture and appeal consumers to protect and experience the quintessence of Chinese culture. Moreover, this packaging design reveals the intrinsic association between Shede Spirits and Weiqi, helping upgrade this spirits product into a renowned one with profound cultural connotation whilst boosting the brand development strategy.
Inspirasi: Shede Spirits and Weiqi are intimately related, although they are in different realms. One of the most important rules in playing Weiqi is focusing on the big picture, which requires exchanging small sacrifices for greater value. This mindset is consistent with the dialectical nexus between abnegation and obtainment, which is also the wisdom valued by Shede Spirits. Inspired by this association, the packaging fully incorporates the Weiqi game, endowing the product with unique cultural value.
Durasi Proyek: The design and development of this project started in Chengdu, Sichuan Province, China, in September, 2022. It will be introduced to Chinese market in October, 2023.
Alur Operasi: When the box is opened, users will be greeted by a classic Weiqi game in a graphic form, brimming with a unique and culturally rich vibe. The spirits bottles are styled after black and white Weiqi stones, which are rounded, sleek, and therefore comfortable to hold. This box also comes with complimentary Weiqi stone bowls and Weiqi board, whereby users can play Weiqi and get a glimpse into its spiritual core over a glass of spirits.
Anggota Tim: Songbai Wang,
Yao Wu,
Xuan’ang Pu