Love Hanshui Kemasan Banyu Ombenan dening Yanhui Zhang

Karya Love Hanshui Kemasan Banyu Ombenan dening Yanhui Zhang minangka pemenang sing diajeni banget saka A' Design Award Perak 2024 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2024

Love Hanshui Kemasan Banyu Ombenan

dening Yanhui Zhang

Klien: Wuhan Pufine Creative Technology Co., Ltd.

Pemenang A' Design Award Perak ing Kategori Bungkusan

36,522

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #152699

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Love Hanshui Kemasan Banyu Ombenan

Love Hanshui yaiku seri kemasan pangeling-eling kanggo banyu ombenan resik, sing digawe kanggo mengeti kapilihe Wuhan minangka Kutha Lahan Basah Internasional. Papat kewan asli, yaiku lumba-lumba tanpa sirip, bebek sirah biru, bango ireng lan menjangan elk, nglambangake papat mangsa sajrone setaun. Lukisan tinta tradisional Tiongkok nggabungake kewan-kewan mau karo pemandangan lahan basah lokal. Label botol werna putih diprodhuksi nganggo proses heat shrink lan cetakan spot colour. Saben botol ambane 60 milimeter lan dhuwure 220 milimeter. Kode ing label bisa mbukak tampilan telung dimensi.

Pangakuan

Babagan A' Design Award Perak

Love Hanshui Kemasan Banyu Ombenan menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Love Hanshui Kemasan Banyu Ombenan dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Love Hanshui Kemasan Banyu Ombenan iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: This is a commemorative series of purified drinking water commemorating Wuhan's selection as the "Wetland City". Its unusual creativity lies in combining the images of four native animals with the local wetlands and landscapes by traditional Chinese ink painting in a abstract and concrete way, reflecting the themes of cultural inheritance and ecological protection.
Ukuran & Kemasan: Bottle diameter 60mm, height 220mm
Tag: bottle label
Teknologi Produksi: The white bottle label adopts a heat shrink label process of spot color printing. While the Chinese traditional painting helps to show the four local animals, the finless porpoise, the blue headed duck, the black stork and the elk, which are selected to represent the four seasons of the year, in the abstract and concrete expression and depicts a vivid scene of the wetland scenery, highlighting the theme of harmonious coexistence, environmental protection, and inheritance of Chinese culture and art.
Tantangan Desain: It is a veryarduouschallenge for designers that the ingenious integration of animal figures and landscape image withoutvisibleefforts, then expressed by the traditional Chinese ink painting, which needs to study a large number of ancient works and take repeated modifications to present the picture that conform to the creative design.
Riset: As a packaging for purified water that reflects Wuhan, a city of wetland and the theme of environmental protection, the elements that are consistent with the theme must be found out from the ecology items which are well recognized by the locals, and the more profound cultural connotations of Chinese culture and art should be explored too.
Inspirasi: Wuhan was selected as an "International Wetland City" in the Contracting Parties to the Ramsar Convention on Wetlands which held in this city in 2022. Inspired by it, four rare native animals, including the finless porpoise, the blue headed duck, the black stork and the elk are selected to represent the four seasons of the year in this city. The traditional Chinese painting is applied to ingeniously integrate the images of them with the pictures of local wetland scenery and tourist attractions.
Durasi Proyek: The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
Alur Operasi: The wetland scenery and animals familiar to locals is combined in Chinese ink painting, which makes it easy to resonate with people and get topicdiffusion as the novel combination is highly attractive. It is also unique and eye-catching when displayed as a series of products. The AI technology would help people to view the three-dimensional and dynamic perspective picture when they scan the QR code on the label, their deep attention would rise in the innovative and interesting interactions.
Anggota Tim: Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Xu Yanliang