Smoothies Branding Pangan dening Andromachi Kakava

Karya Smoothies Branding Pangan dening Andromachi Kakava minangka pemenang sing diajeni banget saka A' Design Award Wesi 2024 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

WesiBungkusan· 2024

Smoothies Branding Pangan

dening Andromachi Kakava

Klien: ABC Design Communication

Pemenang A' Design Award Wesi ing Kategori Bungkusan

14,014

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #152745

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Smoothies Branding Pangan

Ing donya sing tansah obah lan wektu sing winates, smoothies Jean Paul Lab mbalas kanthi tema sepeda ing paket nem sing kebak kesenengan lan rasa sing apik banget. Para pesepeda dadi simbol kebebasan. Ing kabeh mangsa, dheweke obah kanthi wani lan ora lumrah, nemokake dalan sing ngisi uripe kanthi kesenengan, kaya rasa sing didhelikake ing smoothies. Iki wektune kanggo ngeculake lan lelungan menyang donya ajaib rasa Jean Paul Lab kanthi ngetutake rute kesenengan.

Pangakuan

Babagan A' Design Award Wesi

Smoothies Branding Pangan menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Smoothies Branding Pangan dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Smoothies Branding Pangan diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The placement of Jean Paul Lab Smoothies in prominent places in the catering and bar areas even if they are not directly related to the consumer become a creative vehicle so that Baristas displaying them during the summer season increase sales, readability, as well as the branded demand of Smoothies Jean Paul Lab.
Ukuran & Kemasan: Label: Width 110mm x Height 160mm
Tag: smoothies, jean paul lab, vintage, packaging
Teknologi Produksi: The visual rendering of Smoothies Jean Paul Lab
conquered the catering and Bar experts by gaining Brand recognition, prominent placement as well as branded demand from consumers, changing the data as a wholesale product.
Tantangan Desain: The challenge and objective for the creation of six packs of Jean Paul Lab Smoothies was to win over the baristas with their appearance, to be placed prominently in the store area and to create branded consumer demand. Jean Paul Lab Smoothies are wholesale and their location is usually in places not visible to the consumer.
Riset: Jean Paul Lab wanting to present a product that is usually not visible in the windows of bars or cafes, put this consideration to ABC design looking for a proposal that would bring it out of obscurity and place the smoothies outside the hidden shelves of the premises focus.
The solution was a subversive image, different from other competing products, attractive to the viewer and accepted by all, with humor and an emotional approach.
Cyclists, they were chosen to be the ambassadors of the flavors of Jean Paul Lab smoothies.
Cyclists unconventional, from another era, carefree, designed as engravings that playfully enjoy life, demystifying today's fast-paced life by proposing delightful moments with the taste of unique Jean Paul Lab smoothies.
Inspirasi: In order to achieve the goal, the packaging had to be designed based on an idea, so as to create an aesthetically appealing image.
The visual approach was based on the concept of the engraving with six different cyclists going to cool off and enjoy the six flavors of Jean Paul Lab Smoothies.

The figures - engravings - of men on bicycles amuse the viewer with their movement and aesthetics.
Common to the entire range are the stripes that create a visual play of movement with the different colors
Durasi Proyek: The project started in April 2020 in Athens and finished in July 2020 in Athens.
Alur Operasi: The vintage aesthetic of the packaging is complemented by the logo with the font that refers to the style of the 30s.
Anggota Tim: George Ziakas
Costas Lakis