Xijiu Liquor Kemasan Minuman Beralkohol by Yamin Zhu

Xijiu Liquor Kemasan Minuman Beralkohol by Yamin Zhu is a highly esteemed winner of the very prestigious 2024 A' Design Award Wesi in Desain Bungkusan Competition Category.

WesiBungkusan· 2024

Xijiu Liquor Kemasan Minuman Beralkohol

by Yamin Zhu

Client: Forty-Nine Union Design Department

A' Design Award Wesi Winner in Bungkusan Category

12,576

Verified Award Winner

Verify Award Status for #152860

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xijiu Liquor Kemasan Minuman Beralkohol

Botol sing dirancang kanthi rinci, dihiasi karakter Tionghoa "Xi" saka patang perspektif, nglambangake kabungahan lan kesenengan. Werna abang Tionghoa sing mencorong ndadekake cocok kanggo acara perayaan. Gabungan sing harmonis antarane tutup bunder lan awak kothak nggambarake filosofi Tionghoa kuna. Nalika dipasangake, botol-botol kasebut nuwuhake simbol kabungahan ganda sing dipercaya, minangka wakil adat pernikahan tradisional. Desain iki ora mung ngurmati warisan budaya nanging uga nambah pengalaman pangguna, nyedhiyakake struktur ergonomis sing unik kanggo penanganan sing gampang.

The Recognition

About the A' Design Award Wesi

Xijiu Liquor Kemasan Minuman Beralkohol menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Xijiu Liquor Kemasan Minuman Beralkohol dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Xijiu Liquor Kemasan Minuman Beralkohol diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle is shaped with Chinese character “Xi” from four angles that the meaning of happiness and delight. The cap and body are all Chinese red. It can appear on occasions when Chinese people celebrate. The cap is round and the body is square, which represents the ancient Chinese philosophy.When the two bottles are put together, the character of double happiness will appear, representing the traditional Chinese folk wedding customs.The unique and ingenious structure is more convenient for users to grasp.
Dimensions & Packaging: Box: W120mm x D120mm x H260mm
Bottle: W75mm x D75mm x H192mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
Production Technology: The traditional flower pattern on box body is holographic positioning printing technology and cat eye finishing. The bottle body concretely is glass spraying painting technology and the bottle cap is electroplated and red sprayed.
Design Challenge: The difficulty of this design is to cleverly combine the shape of the bottle with Chinese characters, and reflect the traditional festive atmosphere of the Chinese nation to keep it minimalist and full of cultural. It has been revised for many times.
Research: There are four happy things in one's life in Chinese culture: when there's rain after a long drought, when one runs into a friend out of his hometown, when one lights the candle at the wedding night,and when one finds his name on the royal enrollment list. It's worth to be highlight every memorable moment. Chinese character “Xi” should be seen obviously and Chinese culture should be passed on.
Inspiration: The design inspiration is the jade Cong, a ritual instrument that respects heaven and earth from the Neolithic Age to the present. This Jiang flavor liquor package is specially designed to celebrate their happy events of monumental significance.
Project Duration: The project started in April 2023 in Shanxi,China and finished in May 2023.
Operation Flow: One bottle shows single ；“Xi” and when two bottles are put together, the character of double “Xi” will appear, representing the traditional Chinese folk wedding customs. When four bottles together, it means eight “Xi” to wealth in Chinese auspicious culture.
Patents: 202330190867.8