Espresso Branding Kopi dening Andromachi Kakava

Karya Espresso Branding Kopi dening Andromachi Kakava minangka pemenang sing diajeni banget saka A' Design Award Wesi 2024 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

WesiBungkusan· 2024

Espresso Branding Kopi

dening Andromachi Kakava

Klien: ABC Design Communication

Pemenang A' Design Award Wesi ing Kategori Bungkusan

15,166

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #152991

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Espresso Branding Kopi

Kemasan kopi mbutuhake desain khusus amarga kompetisi sing gedhe. Riset sing ditindakake adhedhasar kode warna espresso, menehi Sottos Family gambar estetis kang beda ing kemasan. Mangkono, palet warna kemasan nemtokake campuran kopi, nuntun kesadaran konsumen kanggo nggabungake warna karo rasa lan aroma kang cocog. Studi iki dikembangake kanthi jero kanthi nggatekake pangembangan bahan regional kang nyorot merek kopi espresso Sottos Family.

Pangakuan

Babagan A' Design Award Wesi

Espresso Branding Kopi menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Espresso Branding Kopi dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Espresso Branding Kopi diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The Sottos family, based in Germany and having more than fifty years of experience in the production and packaging of coffee products, expanded its range with its most recent series of products designed exclusively for professional use: Espresso Linea Blue, Espresso Linea Rossa & Espresso Linea Aroma. Seeking uniqueness and visual creative ways of approach, coffee itself revealed the image of its aesthetic transformation.
Ukuran & Kemasan: Metallic Pouch: Width 155mm x Height 325mm
Tag: espresso, sottos, coffee,
Teknologi Produksi: The symbol became the central pattern and characteristic feature of the packaging. The colors of the packaging, red, blue and orange, along with the dominant black color, make the packaging stand out and claim a prominent place in the display cases of coffee houses, breaking thusly the stereotype that wholesale products must remain invisible to the consumer.
Tantangan Desain: Strategically, among the multitude of coffee packaging available on the market, the creative line that would differentiate the product had to be found.
Riset: Coffee packaging requires special design due to the great competition. The research carried out based on the color coding of espresso, gave SOTTOS FAMILY an aesthetically different image on the packaging. Thus, the color palette of the packaging defines the coffee blends, leading the consumer's consciousness to combine color with the corresponding taste and aroma. The study was developed in depth taking into account the development of regional materials that highlight the SOTTOS FAMILY espresso coffee brand. In this way, the visual design with the pattern and the marking, was adopted in packaging and promotional material, making the brand quickly recognizable among competing coffee products.
Inspirasi: The logo of the series was inspired by the blend of coffee and its delightful aroma. The artistic approach was based on the linear top view of an espresso cup and the aroma that spreads in the space, stimulating coffee cravings. The pattern was given repetition in such a way that it can be a useful visual and in any other application needed so that it is recognizable for the entire series of coffees, but also for the actions that will follow in the promotion of the product.
Durasi Proyek: The project started in November 2019 in Athens and finished in December 2022 in Athens
Alur Operasi: An important aspect of the packaging design strategy was its aesthetics to be able to win over the public and at the same time win over the branded demand in catering areas. Sottos Family now gains a strategic high position, both qualitatively and aesthetically, in the packaging and retailing of coffee.
Anggota Tim: Costas Lakis
Andromachi Kakava