Eidon Avec Kemasan Bir dening Lin Zhang and Chengbin Jiang

Karya Eidon Avec Kemasan Bir dening Lin Zhang and Chengbin Jiang minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2024 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2024

Eidon Avec Kemasan Bir

dening Lin Zhang and Chengbin Jiang

Klien: China Qingdao Eidon Avec Beer Ltd.

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

11,126

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #153437

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Eidon Avec Kemasan Bir

Eidon Avec minangka set kothak kado kang digawe kanggo seri nyicipi papat bir kerajinan (craft beer). Set iki isine papat botol aluminium, saben-saben dhuwure 250 milimeter, kang dilebokake ing sajroning kothak njaba kang ukurane dawa 420 milimeter, dhuwur 270 milimeter, lan jero 130 milimeter. Ana papat ilustrasi asli kang digambar tangan lan diolah kanthi digital, siji kanggo saben jinis bir. Karya-karya seni iki nyritakake crita mitos kang diilhami saka legenda Eropa lan saka seni gawe bir. Format botol kang gedhe menehi papan kanggo gambar-gambar kang urip lan gamblang. Set iki uga cocog kanggo diaturake minangka kado nalika perayaan utawa festival.

Pangakuan

Babagan A' Design Award Perunggu

Eidon Avec Kemasan Bir menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Eidon Avec Kemasan Bir dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Eidon Avec Kemasan Bir nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: We have created a gift box set consisting of four individual boxes, tailored to the client's request for a tasting series of four different types of beers. This caters to the growing curiosity in the Chinese market for various beer flavors. Additionally, the stylish and high-quality packaging of the gift box set aligns with the cultural tradition of gifting friends and family during festivals in the Chinese market. We have optimized this product to meet the client's requirements.
In the creation of the Eidon Avec Beer “Epoch-making series” of products, our goal is not only to develop the brand's specialized visual language assets, but also to use a brand story with continuity and drama to "induce" consumers to take the first step in exploratory purchasing, and ultimately form an irreplaceable relationship of trust with "Eidon Avec".
Ukuran & Kemasan: Each aluminum bottle has a height of 250 millimeters, and the external gift box measures 420 millimeters in length, 270 millimeters in height, and 130 millimeters in depth. The gift box can accommodate 4 aluminum bottles.
Tag: Craft beer design，China design，illustration design
Teknologi Produksi: In this project, we recommend using 1-liter tin cans as the packaging medium. The choice of these cans is primarily driven by considerations of the target audience, who may prefer larger volumes of beer, and also because the larger can size allows for more vivid and impactful illustrations. The illustrations are the standout feature of this design. Our experienced artists have meticulously conceptualized, hand-drawn, and digitally rendered four original and meaningful artworks that convey the allure of this product through imagery.
Tantangan Desain: The biggest challenge we encountered was in determining the design concept and the direction we wanted the story series to take. My team and I had limited knowledge of European mythologies, so we had to go through extensive research to ensure that our concept was sound. However, we believed that as long as a design is conceived in the mind and brought to life, it embodies the essence of design, regardless of the need for substantial research.
Riset: In the early stages of receiving the product design project, we conducted market research regarding the packaging dimensions and design direction. Despite having several years of experience serving beer manufacturers and some understanding of the market, given that craft beer is a relatively new phenomenon in the Chinese market, we decided to delve deeper into research.

First, before settling on a design direction, we observed the existing craft beer brands and packaging in major supermarkets. Second, we extensively researched top design styles worldwide using platforms like Google, Pinterest, and Behance.

Once we determined the design direction, we also collected a wealth of information using the same methods for crafting the narrative and illustrations of the story. Ultimately, we successfully designed a product that satisfied both us and the client.
Inspirasi: We have created a series of mythical narratives for this beer collection, drawing inspiration from various European mythologies while crafting a unique story system that doesn't strictly belong to any known mythological tradition. These narratives blend elements from mythological tales across Europe and fuse them with the art of beer brewing, resulting in a magical and enchanting backstory for this beer collection.
Durasi Proyek: The project started in October 2022 in China Guangzhou and Finished in March 2023，the product is now on China's market to sale.
Anggota Tim: Creative director: Lin Zhang
Design Director: Chengbin Jiang
Art work: Jian Feng