Moutai 1935 Kemasan Minuman Keras dening Chengdu Wanjiazu Technology Co., Ltd

Karya Moutai 1935 Kemasan Minuman Keras dening Chengdu Wanjiazu Technology Co., Ltd minangka pemenang sing diajeni banget saka A' Design Award Emas 2024 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

EmasBungkusan· 2024

Moutai 1935 Kemasan Minuman Keras

dening Chengdu Wanjiazu Technology Co., Ltd

Klien: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Pemenang A' Design Award Emas ing Kategori Bungkusan

2,814,292

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #153916

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Moutai 1935 Kemasan Minuman Keras

Moutai 1935 minangka kemasan kanggo minuman suling Tiongkok saka provinsi Guizhou. Botol kaca iki nduweni pola relief ing latar mburi abang, sing nampilake pemandangan emas para bakul uyah lan perdagangan minuman keras ing kutha Moutai. Pola-pola kasebut kainspirasi saka lukisan genre tradisional Tiongkok. Telung lingkaran gelombang emas dicithak timbul ing pundhak botol. Permukaan relief iki dirampungake nganggo semprotan glasir, sing nambah cengkeraman lan rasa nalika didemek. Tutup saka paduan seng nggunakake struktur untu sing pedhot minangka langkah anti pemalsuan. Kothak hadiah digawe saka karton chipboard sing bisa didaur ulang lan bisa terurai kanthi alami.

Pangakuan

Babagan A' Design Award Emas

Moutai 1935 Kemasan Minuman Keras menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Moutai 1935 Kemasan Minuman Keras dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Moutai 1935 Kemasan Minuman Keras nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Moutai 1935, a classic Chinese distilled spirit from Guizhou province, showcases its cultural essence through the packaging design that embraces the concept of inheriting the essence and bearing in mind the classic. On the bottle, the relief patterns stand out against a backdrop of Chinese red, unfolding a golden scroll of ancient salt sellers buying and savoring liquor in Moutai town. The bottle shoulder is embossed with circular ripples that symbolize time, regional identity, and labour.
Ukuran & Kemasan: product dimensions,230 mm x 85 mm x 85 mm
Tag: Moutai, Chinese distilled spirits, Chinese paintings, Relief patterns, Packaging
Teknologi Produksi: The gift box of Moutai 1935 is made from environmentally friendly, recyclable and biodegradable chipboard.
The bottle is crafted from the type of glass commonly used for Chinese distilled spirits. And the patterns on the bottle have been enhanced with a glaze spray to heighten the overall visual appeal.
The zinc alloy cap features an innovative broken dentiform structure as an anti counterfeit measure.
Tantangan Desain: The key challenge lay in injecting novelty into the colour scheme of Chinese red and gold, which is commonly seen in the packaging designs for Chinese distilled spirits, and ultimately creating a classic and distinguished image for Moutai 1935. To this end, the bottle uses a muted shade of red as the background hue, exuding a profound vibe. And the inclusion of Chinese genre paintings seamlessly melds the Chinese distilled spirit with stories, imbuing Moutai 1935 with a vibrant cultural essence.
Riset: After thorough market research, the design team discovered that packaging designs for Chinese distilled spirits often look very similar and lack originality. Few highlight the history and quality of Chinese distilled spirits, and the cultural heritage of the product itself. Recognizing this gap, the design for Moutai 1935 delves into its historical context and regional traits, and further conveys them via traditional Chinese painting art to offer consumers a glimpse into Chinese liquor culture.
Inspirasi: The bottle features the illustrations inspired by traditional Chinese genre paintings, vividly portraying the salt transport of Guizhou and liquor commerce scenes. These visuals highlight the historical significance of Moutai. The three circles of golden ripples on the bottle shoulder mirror the annual rings which represent the passage of time, the Chishui River as the water source of Moutai, and the terraced fields emblematic of the diligence and artisan spirit of Guizhou people.
Durasi Proyek: The design and development of this project started in Chengdu, in November, 2020. It was introduced to the market in Guizhou, in January, 2022.
Alur Operasi: The text and patterns on the bottle both feature a relief design and are enhanced with a glaze spray. This not only increases friction to prevent slipping when held, but also provides a pleasant touch and aesthetic allure.
Anggota Tim: Chengdu Wanjiazu Technology Co., Ltd
Chengdu Sanhui Longhe Advertising Design Co., Ltd
Jing 'an Jia(General Manager& Design Director)
Yi Huang(Designer)