Guyuelongshan Kemasan Anggur Beras Cina dening Yuejun Chen

Karya Guyuelongshan Kemasan Anggur Beras Cina dening Yuejun Chen minangka pemenang sing diajeni banget saka A' Design Award Perak 2024 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2024

Guyuelongshan Kemasan Anggur Beras Cina

dening Yuejun Chen

Klien: Shenzhen Red Deer Cultural Creative Design Co., LTD

Pemenang A' Design Award Perak ing Kategori Bungkusan

34,358

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #153976

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Guyuelongshan Kemasan Anggur Beras Cina

Guyuelongshan yaiku desain kemasan kanggo anggur beras Cina saka Zhejiang, Cina. Anggur iki digawe kanthi proses tradisional lan nduweni kadar alkohol sing sithik, saengga omben-omben iki cocog kanggo dikonsumsi saben dina dening konsumen sing luwih enom. Kemasan iki nuruti estetika lukisan pemandangan Cina, lan wujud wadhahé nggambarake gunung, banyu, lan srengenge angslup. Desain iki nduweni tujuan kanggo nganyari tampilan prasaja saka kemasan anggur beras sing lawas lan nampilake budaya Oriental kanthi cara modern. Kemasan iki ukurane 340 mm ambane, 130 mm jerone, lan 150 mm dhuwure.

Pangakuan

Babagan A' Design Award Perak

Guyuelongshan Kemasan Anggur Beras Cina menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Guyuelongshan Kemasan Anggur Beras Cina dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Guyuelongshan Kemasan Anggur Beras Cina iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The wine, named Guyue Longshan, comes from Zhejiang, China and is the oldest wine in China with a long history. It is brewed by the most traditional brewing process, low alcohol degree, suitable for young People's Daily drinking. This liquor brand culture focuses on Chinese cultural elements, expressing the artistic conception of Chinese rivers and mountains, and spreading Chinese culture.
Ukuran & Kemasan: Width :340 mm x Depth :130 mm x height :150 mm
Tag: Chinese liquor, Oriental aesthetics, packaging design, illustration
Teknologi Produksi: Through the style of landscape painting, the container is designed with the artistic conception of landscape and sunset, giving consumers a more intuitive visual feeling.
Tantangan Desain: The most difficult thing is that the designer wants to maintain the artistic conception of the landscape painting as much as possible into the product. The beauty of Chinese landscape artistic conception is expressed through product modeling design.
Riset: Designers found that Chinese yellow wine has a long history, and the design style is very primitive and backward. At the same time, its packaging design is also old and not suitable for the aesthetic of modern young consumers, so when the designer is asked to do packaging design for such a rice wine with two factors, the designer hopes to break people's inherent cognition of these two factors, so that people can enjoy a different kind of Oriental beauty.
Inspirasi: Chinese landscape painting aesthetics and Oriental culture. This idea is inspired by watching the famous Chinese painting "A Thousand Li of Rivers and Mountains", and found that through the design and creation of the works on the drawing paper, we can realize the physical product.
Durasi Proyek: The project started in Shenzhen in July 2023 and will be completed in Shenzhen in August 2023
Alur Operasi: First create a good concept, then draw drawings, choose the best plan, and then design and make. After the design scheme is established, it is proof. The proofing process went through two times, and the final run-in produced high-quality products.