Blooming Flowers Seeking Kothak Kado Kosmetik by Hangzhou Maogeping Technology Co., Ltd

Blooming Flowers Seeking Kothak Kado Kosmetik by Hangzhou Maogeping Technology Co., Ltd is a highly esteemed winner of the very prestigious 2024 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2024

Blooming Flowers Seeking Kothak Kado Kosmetik

by Hangzhou Maogeping Technology Co., Ltd

Client: Hangzhou Maogeping Technology Co., Ltd

A' Design Award Perak Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #154202

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Colors

The Design

About Blooming Flowers Seeking Kothak Kado Kosmetik

Blooming Flowers Seeking yaiku kothak kado kosmetik sing diilhami saka budaya tradisional Tiongkok lan saka koleksi Museum Istana (Palace Museum). Wadhahe digawe saka bahan lembaran putih porselen lan nganggo lambang naga wujud segi enem kanthi pinggiran sing dilapisi emas. Motif kucing kraton, kupu-kupu, lan kembang persik ngrengga set iki. Tabung lipstik lan maskara duwe pola timbul telung dimensi sing tahan kepleset lan ora gampang ninggal tapak driji. Bagean njero model laci nuduhake gulungan kanthi pola mega lan ombak segara. Kaca pangilon sing wis dipasang lan gagang kulit ndadekake kothak iki gampang digawa.

The Recognition

About the A' Design Award Perak

Blooming Flowers Seeking Kothak Kado Kosmetik menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Blooming Flowers Seeking Kothak Kado Kosmetik dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Blooming Flowers Seeking Kothak Kado Kosmetik iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rooted in traditional Chinese culture, MAOGEPING BEAUTY offers a cosmetic line that distills the natural essence of the treasures at the Palace Museum into its packaging. Crafted for female users, this series merges Eastern aesthetics with exquisite, modern craftsmanship. Inside, the boxes for products form a vivid scene, where butterflies flutter amid blossoms and regal palace cats frolic. Here, aesthetics, interactivity, and portability converge into a refreshing user experience.
Dimensions & Packaging: product dimensions, 215 mm x 220 mm x 295 mm
Tags: Cosmetic packaging, Traditional Chinese culture, Essence in the Palace Museum, Eastern aesthetics, Portable design
Production Technology: These cosmetic cases are made from porcelain white sheet material, exuding a simple yet elegant charm. At their center is a hexagonal Loong dragon emblem, adorned with gold trimmed edges to evoke a noble sense reminiscent of gold inlaid jade. The lipstick and mascara tubes feature 3D embossed crocodile patterns inspired by the Catalog of Marine Creatures Collected in the Qing Palace, creating a relief effect.
Design Challenge: Addressing the challenge of fusing classic imagery with modern design, this packaging integrates lively motifs such as regal palace cats, butterflies, and peach blossoms from the Palace Museum collections, all refined with modern craftsmanship. This design rejuvenates traditional culture and pioneers a new trend of China chic. Within, the product boxes form a scene alive with butterflies among blossoms and palace cats frolicking, evoking a grand court style as well as a vivid and vibrant appeal.
Research: With the evolving makeup needs of female users and their growing appreciation of traditional culture, an increasing number of brands are focusing on traditional cultural elements. This packaging design, inspired Chinese traditional culture especially the Palace Museum collections, showcases these elements in a new avatar to its users. It serves as a portal for cultural exchange and motivates designers to break the mold of uniformity through the infusion of traditional cultural elements.
Inspiration: This design blends modern Chinese style with classic elements from the Palace Museum collections. The logo features a regal palace cat, surrounded by motifs like the Forbidden City eaves, papilionoid, and peach blossoms to reveal the warmth of ancient life. The makeup palette also incorporates cat and butterfly motifs, signifying that the product can create diverse natural makeup looks. This also evokes the image of a gentle Eastern beauty and the vibrancy of spring, adding a romantic touch.
Project Duration: The design and development of this series started in November 2021, in Hangzhou. It was introduced to the Chinese market in July 2023.
Operation Flow: The interior packaging in a drawer style elevates the makeup routine beyond the ordinary. The inner side is adorned with a scroll featuring Chinese elements such as auspicious clouds and the painting of Ocean Waves, revealing an interactive visual treat upon flipping the panel. The cosmetic box is portable, with an inbuilt mirror and a leather handle atop for easy makeup application on the go. The 3D embossed crocodile patterns on the lipstick and mascara tubes can resist slips and fingerprints.
Team Members: Geping Mao
Shunxiang Liu
Yan Fei
Yide Liu
Shiwei Luo
Leilei Huang
Chengcheng Li