Martial Essence In Brew Kemasan Minuman Keras dening Zhejiang Sci-Tech University

Karya Martial Essence In Brew Kemasan Minuman Keras dening Zhejiang Sci-Tech University minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2024 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2024

Martial Essence In Brew Kemasan Minuman Keras

dening Zhejiang Sci-Tech University

Klien: Zhejiang Sci-Tech University

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

12,462

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #154615

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

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Desaine

Babagan Martial Essence In Brew Kemasan Minuman Keras

Martial Essence In Brew minangka desain kemasan kanggo Laojiuhan, arak sulingan saka Yongjia, Wenzhou. Desain iki nggunakake Fenglin Southern Fist, seni bela diri lokal, minangka unsur visual utama. Garis emas nggambarake enem gerakan klasik, lan jeneng produk ditulis kanthi kaligrafi kandel. Pola tetesan ing ngisor aksara pungkasan nggambarake proses distilasi. Botol kasebut duwe fisnis matte ireng lan tutup logam emas. Botol lan tutupe diukir kanthi ornamen gunung lan kali, kang nambahi ciri khas kadaerahan sarta nyedhiyakake cekelan sing ora gampang mlorot. Botol iki isine 500 mililiter.

Pangakuan

Babagan A' Design Award Perunggu

Martial Essence In Brew Kemasan Minuman Keras menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Martial Essence In Brew Kemasan Minuman Keras dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Martial Essence In Brew Kemasan Minuman Keras nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: A brewing process of an intangible cultural heritage brews Laojiuhan in Yongjia, Wenzhou. For its packaging, the design incorporates the Fenglin Southern Fist of Yongjia, also an intangible cultural heritage, as a creative element. It combines vivid martial arts images with vigorous calligraphy, and the black and gold colours present a sense of understated luxury. This design highlights the preciousness of Laojiuhan and pays tribute to and preserves the traditional culture.
Ukuran & Kemasan: Bottle: 500ml
Tag: Yongjia LAOJIUHAN, Fenglin Southern Fist, Intangible Cultural Heritage, Calligraphic Fonts, Cultural Inheritance
Teknologi Produksi: The bottle features a subtle black matte finish, which is complemented by a metal cap in gold colour, giving it an understated yet luxurious texture, in keeping with the preciousness of distilling one hundred jins of yellow rice wine to get only three liangs of LAOJIUHAN. In addition, the bottle and cap are engraved with delicate mountain and river ornamentations, adding a unique visual appeal to the overall packaging design.
Tantangan Desain: In the design process, the challenge was showcasing the brewing feature and cultural depth. The designers outlined the classic movements of Southern Fist with concise lines to show strength and agility, echoing the handmade brewing and its benefit for meridian relaxation. The droplet pattern on the lower part of the character HAN symbolises its unique brewing process with preciousness. The bottle is engraved with delicate Yongjia mountain and river ornamentations, adding regional features.
Riset: After conducting market research, the design team discovered that many liquor packaging designs blindly prioritise fancy visuals over regional cultural characteristics and depth, resulting in pretty but superficial packaging. To promote the local culture and create new market opportunities, the packaging of LAOJIUHAN ingeniously blends the intangible cultural heritage element of Fenglin Southern Fist with regional landscape features, resulting in a visual identity rich in brand recognition.
Inspirasi: The packaging design draws inspiration from Yongjia Fenglin Southern Fist, utilising smooth golden lines to depict six classic movements that showcase vitality and strength, perfectly aligning with the benefit of Laojiuhan for meridian relaxation. Meanwhile, the product name is written in Xingkai with solid and bold strokes, and the droplet pattern on the lower part of character Han reflects the brewing process of Laojiuhan, which is collecting beads like sweat during distillation.
Durasi Proyek: The project was designed and developed in June 2023 in Hangzhou and launched in October 2023 in China.
Alur Operasi: The engraved mountain and river designs on the bottle and cap are both visually pleasing and functional. The embossed texture enhances the visual hierarchy and enriches the tactile sensation. Meanwhile, it symbolises Yongjia, the hometown of LAOJIUHAN, where fertile landscapes nourish excellent liquor, deepening consumer understanding and impressions of the product. In addition, the texture has an antislip effect, providing users with a more secure grip, especially when pouring liquor.
Anggota Tim: Feiyang Yuxue, Le He, Qingrui Du, Qingjie Zhang, Hongyi Wang