Sheng Ming Yue Kothak Hadiah Mooncake dening Hu Wan, Li Jianpeng and Shi Xiaoxia

Karya Sheng Ming Yue Kothak Hadiah Mooncake dening Hu Wan, Li Jianpeng and Shi Xiaoxia minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2024 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2024

Sheng Ming Yue Kothak Hadiah Mooncake

dening Hu Wan, Li Jianpeng and Shi Xiaoxia

Klien: Netease Yanxuan Trading Co. Ltd

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #154809

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Sheng Ming Yue Kothak Hadiah Mooncake

Ing Festival Pertengahan Musim Gugur, mooncake digunakake kanggo hadiah lan konsumsi pribadi. Nanging, amarga kemasan dadi tambah mewah lan mbuwang-mbuwang, tim kanthi sadar ngrancang kothak hadiah mooncake sing luwih kompak lan ramah lingkungan. Sheng Ming Yue nggambarake rembulan padhang sing muncul ing sadhuwure segara, mratelakake kepinginan wong Tionghoa kanggo reuni lan barang-barang endah, njaga sifat hadiah sing berkualitas dhuwur nalika ngemot kualitas lan jerone budaya tradhisional Tionghoa. Tujuane yaiku menehi cara sing berkualitas dhuwur lan terjangkau kanggo ngrayakake festival kasebut nalika ningkatake gaya urip sing lestari.

Pangakuan

Babagan A' Design Award Perunggu

Sheng Ming Yue Kothak Hadiah Mooncake menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Sheng Ming Yue Kothak Hadiah Mooncake dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Sheng Ming Yue Kothak Hadiah Mooncake nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: During the traditional Mid-Autumn Festival, consumers purchase mooncake gift boxes for gifting and personal consumption. However, as packaging becomes increasingly luxurious and wasteful, designers consciously designed a more compact and eco-friendly mooncake gift box. It maintains high-quality gifting properties while embodying the quality and depth of Chinese traditional culture. The goal is to offer a high quality and affordable way to celebrate the festival while promoting a sustainable lifestyle.
Ukuran & Kemasan: Width：200mm x Depth:110mm x Height：255mm
Tag: Oriental Aesthetics, Package Design
Teknologi Produksi: As the gift box unfolds on both sides, a bright moon slowly rises with people's thoughts of reunion. The starry sky design makes one feel the insignificance of the individual and further enhances the longing for togetherness.
The combination of the Chinese folding fan and the bright moon highlights the festive atmosphere of the Mid-Autumn Festival and showcases traditional Chinese culture.
Tantangan Desain: The structure has always been the biggest challenge in presenting the overall effect. To create a feeling of the rising moon when the folding fan is opened with the box, while ensuring the stability and rationality of the connection between the paper fan and the box to maximize the use of space inside the box, higher requirements have been proposed. After structural verification and three rounds of prototype testing, the team have found the current structural solution.
Riset: Due to the intense competition in the Mid-Autumn mooncake gift box market, more and more products are adding luxurious decorations and additional gifts to increase competitiveness. However, in the face of excessive waste and neglect of the festival culture itself, designers hope to prioritize the sense of ritual and appropriate packaging by comparing multiple similar products. This approach encourages consumers to focus on the traditional meaning of the festival and the essence of life, free from distractions.
Inspirasi: Inspired by the ancient poem "As the bright moon shines over the sea, From far away you share this moment with me", the design depicts a bright moon rising over the sea under the vast starry sky, expressing the Chinese people's yearning for reunion and beautiful things, as well as the emotions and artistic conception of missing distant relatives and friends on a quiet night.
Durasi Proyek: The project started in May 2023 in Hangzhou and finished in August 2023 in Guangzhou, and was exhibited in September 2023.
Alur Operasi: The team established a creative concept and conducted structural research to achieve the desired effect. Simultaneously, designer began graphic design and explored several structural options before selecting the final box structure. Then applied the internal and external graphic design to the chosen structure. After three rounds of structural prototypes and two rounds of exterior design prototypes, design team confirmed the product.
Anggota Tim: Hu Wan
Li Jianpeng
Shi xiaoxia
Kredit Gambar: Creative Director Hu Wan
Designer Li Jianpeng