Freeway Loud Animasi Produk 3D by Mateus Morgan

Freeway Loud Animasi Produk 3D by Mateus Morgan is a highly esteemed winner of the very prestigious 2024 A' Design Award Perak in Desain Film, Video lan Animasi Competition Category.

PerakFilm· 2024

Freeway Loud Animasi Produk 3D

by Mateus Morgan

Client: Morgan Studio

A' Design Award Perak Winner in Film Category

68,279

Verified Award Winner

Verify Award Status for #156123

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Freeway Loud Animasi Produk 3D

Freeway Loud yaiku animasi produk telung dimensi sing digawe kanggo merek alas sikil. Animasi iki nampilake sepatu ing sajroning lingkungan industri, ing ngendi mesin-mesin katon nguripake produk kasebut. Sepatu iki dimodelake nganggo teknik hard surface ing 3ds Max, kanthi nggunakake foto minangka referensi. Tekstur digawe saka gambar kulit lan kuas digital, lan adegan-adegan dirender nganggo Vray kanthi ukuran 1920 kaping 1080 piksel. Animasi iki digawe kanggo panggunaan online, lan tujuane yaiku narik kawigaten mung liwat gambar wae, tanpa teks panjelasan.

The Recognition

About the A' Design Award Perak

Freeway Loud Animasi Produk 3D menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Freeway Loud Animasi Produk 3D dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Freeway Loud Animasi Produk 3D iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
Dimensions & Packaging: 1920X1080
Tags: shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
Production Technology: The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.
Design Challenge: The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.
Project Duration: The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.
Operation Flow: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Mateus Morgan, Murilo Secco, Carlos Masson, José Rafael, Henrique Melo, Samuel Simionato, Cadu Rosa, Vitor Fonseca