Moon and Chess Kemasan Mooncake dening Chen Di and Sun Sheng

Karya Moon and Chess Kemasan Mooncake dening Chen Di and Sun Sheng minangka pemenang sing diajeni banget saka A' Design Award Wesi 2024 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

WesiBungkusan· 2024

Moon and Chess Kemasan Mooncake

dening Chen Di and Sun Sheng

Klien: Jiangsu Huani Cultural and Creative Group Co., Ltd.

Pemenang A' Design Award Wesi ing Kategori Bungkusan

10,320

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #156458

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Moon and Chess Kemasan Mooncake

Moon and Chess yaiku kothak hadiah mooncake sing digawe kanggo Festival Pertengahan Musim Gugur. Kemasan iki nggabungake motif saka lukisan Tiongkok Prosperous Suzhou karo budaya catur. Biru dadi warna utama, dilengkapi karo oranye, garis-garis alus, lan pola sing rinci. Kothak njaba bisa dibukak dadi meja, lan kothak njero diselehake ing sadhuwure kanggo ngladeni teh. Nalika permukaan meja diwalik, bakal katon papan catur, sing bidak-bidake bisa disusun kanggo dolanan. Bahan sing bisa didaur ulang lan perawatan anti-banyu ngirangi limbah. Ukuran kothak yaiku 30 kali 20 kali 5 sentimeter.

Pangakuan

Babagan A' Design Award Wesi

Moon and Chess Kemasan Mooncake menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Moon and Chess Kemasan Mooncake dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Moon and Chess Kemasan Mooncake diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Moon and Chess is a uniquely designed and exquisitely crafted Mid-Autumn Festival gift box. It combines traditional Chinese elements with modern design concepts, presenting an elegant and delicate feel. The packaging features vibrant colors, with prosperity blue as the main tone, complemented by lively and bright orange, creating a fresh and lively atmosphere. The overall packaging boasts smooth lines and exquisite patterns.
Ukuran & Kemasan: Length:30cm
Width:20cm
Height:5cm
Tag: Revitalizing traditional culture, people-oriented, reunion and companionship, functionality, sustainability.
Teknologi Produksi: Additionally, this packaging reflects the practice of environmental protection, reducing environmental pollution and waste through overall waterproof treatment and the use of recyclable materials.
Tantangan Desain: In the context of sustainable development in the new era, how to reasonably design people-centric products?
Solution: In line with the Mid-Autumn Festival's theme of "reunion," we propose incorporating the traditional Chinese game of "Chess" into the overall product design. A series of integrated designs were carried out, focusing on using "packaging" as a carrier. Through deconstruction, disassembly, and reassembly, the packaging becomes another product itself. Whether it's the fun collaboration during the assembly process or the chess game under the moonlight after completion, it reflects the core philosophy of the product - "Revitalize traditional culture, people-oriented, reunion and companionship."
Riset: Moon and Chess packaging inherits and promotes traditional Chinese culture. By incorporating the traditional Prosperous Suzhou and chess culture into the packaging design, people can gain a deeper understanding and appreciation of the charm and value of Chinese traditional culture. Furthermore, this packaging brings a unique culinary experience, allowing people to not only savor delicious food but also experience the unique charm of traditional culture.
Inspirasi: The design inspiration for Moon and Chess comes from the famous Chinese painting Prosperous Suzhou and chess culture. By combining these two elements, the designer aims to integrate traditional cultural elements with modern aesthetics, creating a unique visual effect. Meanwhile, Prosperous Suzhou depicts the flourishing period of Suzhou in ancient times. It not only showcases the bustling markets of Suzhou but also vividly presents rich contents representing Suzhou culture, such as imperial examinations, traditional Chinese opera and music, wedding customs, and garden art, etc.
Durasi Proyek: Time: 20230601-20230920
Address: Suzhou
Alur Operasi: The highlight of Moon and Chess lies in its combination of table and chessboard functionalities. By disassembling and combining from different dimensions, the overall interactivity and fun of the gift box are enhanced. When people open the packaging, they can place the inner box on top of the unfolded outer box, creating a table for enjoying tea. When flipping the tabletop, users can arrange the chess pieces on it and begin an exciting game of chess playing. This design not only increases the practicality of the packaging but also provides people with more interactive and entertaining ways to enjoy the product.
Paten: none
Anggota Tim: Qi Bin
Chen Di
Zheng Qi
Zhao Qingqing
Kredit Gambar: Image #1: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #2: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #3: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #4: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #5: Photographer Chen Di, Sun Sheng, Variations, 2023.