Dragon Year Gift Fungsi Utama: Kemasan Teh by Tao Ran

Dragon Year Gift Fungsi Utama: Kemasan Teh by Tao Ran is a highly esteemed winner of the very prestigious 2024 A' Design Award Wesi in Desain Bungkusan Competition Category.

WesiBungkusan· 2024

Dragon Year Gift Fungsi Utama: Kemasan Teh

by Tao Ran

Client: Shenzhen Yixin Visual Brand Consultant Co., Ltd

A' Design Award Wesi Winner in Bungkusan Category

11,842

Verified Award Winner

Verify Award Status for #157666

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dragon Year Gift Fungsi Utama: Kemasan Teh

Teks Buku: Dragon Year Gift minangka desain kemasan kanggo teh Pu'er, digawe minangka kado kanggo Pahargyan Musim Semi Tionghoa. Desain iki njupuk inspirasi saka naga, kewan sing mbekta kabegjan ing mitologi Tionghoa kuna, lan saka wilayah pegunungan Yunnan, papan asale teh Pu'er. Gambar naga sing digawe tangan kanthi kaligrafi lan lukisan tinta digabungake karo simbol naga sing prasaja sing digawe nganggo piranti lunak grafis. Kemasan njaba sing prasaja lan lugu iki kontras karo gaya tinta sing kandel lan wani ing kemasan njero. Kertas katun tangan saka komunitas etnis lokal dicithak nganggo teknik screen printing, saengga saben potongan duwe wujud sing unik.

The Recognition

About the A' Design Award Wesi

Dragon Year Gift Fungsi Utama: Kemasan Teh menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Dragon Year Gift Fungsi Utama: Kemasan Teh dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Dragon Year Gift Fungsi Utama: Kemasan Teh diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Using calligraphy and ink painting as forms of expression, the illustrations and text of the "dragon" were hand drawn, and a concise "dragon" symbol was drawn using computer graphics software. The collision of the two shapes the unique temperament of the product. The restrained graphic style of the outer packaging and the wild ink style of the inner packaging form a strong contrast, which coincides with the refreshing and strong aftertaste of tea drinking.
Dimensions & Packaging: 200mm x 200mm x 4mm
Tags: Packing，Tea packaging，Pu'er tea packaging，Dragon Year
Production Technology: The packaging material adopts handmade paper unique to local ethnic minorities, which is environmentally friendly, simple, and rich in vicissitudes, expressing the ancient and cultural connotations of tea products.
Design Challenge: In terms of creation, it is necessary to inherit and activate local traditional culture, while realizing the inherent correlation between "Spring Festival", "Dragon Year", and "Tea"; In terms of material selection, Dai handmade cotton paper was used, which has a low production capacity. However, its long history, soft texture, and clear texture reveal the atmosphere of Eastern culture.
Research: In order to highlight the regional cultural characteristics of the product during the creative process, many attempts were made, and ultimately, the unique Dai handmade cotton paper was selected for screen printing, with each copy being unique.
Inspiration: The year of the dragon is approaching, and the dragon is an animal in ancient Chinese mythology, symbolizing auspiciousness. We took the theme of "Dragon" and drew inspiration from the geographical characteristics of Yunnan, China, the birthplace of "Pu'er tea", as well as the refreshing and strong aftertaste of the drink. We created packaging that showcases the characteristics of the product and the attributes of Dragon Year gifts.
Project Duration: The project started in Shenzhen in October 2023, was completed in Yunnan in December 2023, and was launched into the market for sales in Shenzhen in January 2014. Simultaneously achieving excellent sales performance.
Operation Flow: As the Dragon Year Spring Festival approaches, based on local cultural customs, we draw nutrients from ancient dragon totems and combine them with modern design contexts to create tea gifts that conform to the theme of the Dragon Year Spring Festival, showcasing the cultural taste of users.
Patents: Copyright
Name: Tao Ran
Year: 2023

Trademark
Year: 2020-2030
Holder: Shenzhen Yixin Visual Brand Consultant Co., Ltd