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Tamausagi Teh Botolan dening Hisamichi Kasai

Karya Tamausagi Teh Botolan dening Hisamichi Kasai minangka pemenang sing diajeni banget saka A' Design Award Perak 2024 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.


PerakBungkusan· 2024

Tamausagi Teh Botolan

dening Hisamichi Kasai

Klien: Shunbin inc.

Pemenang A' Design Award Perak ing Kategori Bungkusan

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #157774

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Desaine

Babagan Tamausagi Teh Botolan

Tamausagi yaiku teh Jepang ing botol sing diseduh nganggo Uji Gyokuro, teh sing digawe nganggo cara tradisional Uji saka Kyoto. Botol iki nduweni wujud prasaja sing diilhami dening wabi-sabi, yaiku estetika Jepang babagan kaprasajan. Simbol kasebut awujud terwelu sing nuntun dewa panjaga Uji. Botol iki nggambarake wengi padhang bulan kanthi mega tipis, minangka pralambang cara Gyokuro yaiku ngeyubake godhong teh saka srengenge. Rerenggan emas kanthi tekstur kasar lan kilau sing kalem ditrapake ing botol. Botol ireng iki nyegah cahya lan njaga tehe. Cendhela bunder ing kothak nuduhake simbol terwelu kasebut.

Pangakuan

Babagan A' Design Award Perak

Tamausagi Teh Botolan menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Tamausagi Teh Botolan dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Tamausagi Teh Botolan iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik
Tamausagi is a bottled Japanese tea brewed with "Uji Gyokuro," a tea produced using Kyoto's traditional Uji tea manufacturing technique. Japanese tea is often served for free in many restaurants in Kyoto and all over Japan. We developed Tamausagi to provide delicious tea to increase the value of Uji tea and to promote its production.
Ukuran & Kemasan
Bottle size: Diameter 52mm x Height 196mm
Box size: Width 145mm x Height 242mm x Depth 75mm
Tag
Tea, Japanese Tea, Green Tea, Uji Gyokuro, Package design
Teknologi Produksi
To evoke the prestige and exclusive luxury of Kyoto, we applied special gold designs to the bottle. With a rough texture and subdued gleam, the gold exudes a strong presence. A black bottle, which blocks light, was used to protect the tea's quality. We added a circular window to the packaging to allow the rabbit symbol on the bottle to be seen. Inspired by the Gyokuro cultivation method of shading tea leaves from sunlight, we depict a moonlit night with thin clouds.
Tantangan Desain
Due to the risk of the bottle falling over during filling at the factory, it was necessary to adjust the shape of the bottle finely. The most challenging task was to balance functionality with art: to have a design that evokes the simplicity of Japan's beauty without impeding the filling process. Additionally, we spent significant time meticulously designing the bottle's visual appeal to ensure that it is beautiful from every angle.
Riset
We were conscious of the design to enhance and capitalize on the value of Japanese tea itself, which until now has been offered free of charge. Also, the design aims to create a brand of tea that can be served on special occasions, such as a welcome drink or as a non-alcoholic beverage for those who cannot drink alcohol at an event.
Inspirasi
The bottle has a simple form inspired by Japan's aesthetic of simplicity, known as wabi-sabi. The symbol comes from a rabbit, which guided the guardian god of Uji and looked back to ensure the god was following. The bottle's design, which evokes the image of a moonlit night with thin clouds, represents the Gyokuro tea's cultivation method of shading the leaves from the sun. Traditional Japanese patterns, reminiscent of Uji tea's long history, are incorporated into the clouds' design.
Durasi Proyek
This brand was launched in Kyoto, Japan in September 2020.
Alur Operasi
Simply open the bottle and pour a glass to enjoy Japanese tea of the highest quality. The bottle design, with its rabbit motif, adds an elegant flair to the table, and when poured into a glass, the tea's beautiful, vibrant golden color catches your eye. The design is perfect for a special time with a loved one or as a gift.
Paten
Trademark: 2023 Kyoto Tea Cooperative
Anggota Tim
Art Director: Hisamichi Kasai
Designer: Hisamichi Kasai
Producer:Nobuyuki Muro
Planner: Rina Yatsugaki
Photographer: Yoshihiro Yamamoto
Kredit Gambar
Shunbin Co., Ltd.

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