Jo Chu NAORAI JOCHU dening Eisuke Tachikawa

Karya Jo Chu NAORAI JOCHU dening Eisuke Tachikawa minangka pemenang sing diajeni banget saka A' Design Award Perak 2024 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2024

Jo Chu NAORAI JOCHU

dening Eisuke Tachikawa

Klien: Naorai Co., Ltd.

Pemenang A' Design Award Perak ing Kategori Bungkusan

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #157858

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Jo Chu NAORAI JOCHU

Naorai nggawe wujud anyar sake kanthi cara nyuling tanpa panas, supaya rasa sake tetep utuh. Kanggo nggambarake jerone lan katentremane budaya Jepang, "shide" (pita kertas) digunakake kanggo mbiyantu nuduhake papan suci. Kanggo mratelakake kaendahane sake, Nosigner nglacak bentuk balon sing kaisi banyu sing kawujud saka tegangan permukaan lan nggambarake wayahe nalika tetesan banyu murni netes.

Pangakuan

Babagan A' Design Award Perak

Jo Chu NAORAI JOCHU menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Jo Chu NAORAI JOCHU dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Jo Chu NAORAI JOCHU iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Sake has been connected to the faith of Japanese people since ancient times and is treated as an entity connecting people and the Gods. It is an essential and crucial aspect when discussing the culture of our country.
Therefore, we incorporated the "shīde" (paper streamers), a motif representing the essence of Shinto prayers, onto the bottle shape that recreates the natural form produced by the surface tension of the liquid, capturing the moment when a drop of purified alcohol falls.
Ukuran & Kemasan: 11cm x 11cm x 25.5cm/Outer dimensions of box
Tantangan Desain: We aimed to design a bottle with a clear concept, reflecting the shape of water, so there were very few difficulties in the design process. However, because the bottle is organic and asymmetrical, there were various challenges for the manufacturing company.
Inspirasi: We created a new form of sake by distilling it without heat, allowing the flavor of the sake to remain intact.
To represent the depth and tranquility of Japanese culture, "shīde" (paper streamers) are used to help connote a sacred area.
To express the beauty of the sake, we traced the shape of a water-filled balloon created by surface tension and to express the moment when purified water droplets fall.
We created a design identity that communicates the new possibilities of sake to the world.
Anggota Tim: Product/Art Direction：Eisuke Tachikawa
Designer： Aya Sakurai
Designer：Yuta Horimoto