T'aom Kemasan Jus Woh-Wohan by Binggrae Design Team is a highly esteemed winner of the very prestigious 2024 A' Design Award Perunggu in Desain Bungkusan Competition Category.
PerungguBungkusan· 2024
T'aom Kemasan Jus Woh-Wohan
Client: Binggrae
A' Design Award Perunggu Winner in Bungkusan Category
Verified Award Winner
Verify Award Status for #158707The Design
About T'aom Kemasan Jus Woh-Wohan
T'aom minangka desain kemasan sing digawe kanggo merek jus woh-wohan sing didinginake lan mung digawe saka bahan-bahan alami. Logo merek nggunakake tanda petik minangka aksen warna, lan gambar woh-wohan seger katon ing kabeh produk kanggo menehi tampilan sing nyawiji ing sakabehe range. Kemasan iki dirancang kanggo nyuda sampah. Tutup strip nggantekake tutup aluminium, lan label eco gampang misah nalika kena banyu, sing mbantu konsumen kanggo daur ulang. Range T'aom kalebu botol jus, karton jus, lan es krim rasa woh-wohan.
The Recognition
About the A' Design Award Perunggu
T'aom Kemasan Jus Woh-Wohan menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. T'aom Kemasan Jus Woh-Wohan dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. T'aom Kemasan Jus Woh-Wohan nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Binggrae T’aom is a premium refrigerated juice brand that keeps the taste of fresh fruit from natural ingredients only. The slogan 'freshly picked from nature' also represents the brand value of T’aom, which aims to provide the fresh taste of fruit. Starting with refrigerated juice, T’aom is now expanding its brand to health-conscious ABC juice, organic juices that can be stored at room temperature, and even fruit-flavored ice cream.
- Dimensions & Packaging
- 235ml bottle juice size: width 50mm x height 150mm
730ml bottle juice size: width 75mm x height 220mm
120ml carton juice size: width 50mm x height 70mm
icecream bar size: width 70mm x height 210mm - Tags
- fruit juice
- Production Technology
- As we are aware of the global need to pursue eco-friendliness, we have used eco-friendly packaging as part of our brand’s effort to preserve our environment. A strip cap was applied instead of the aluminum lead to minimize waste, and the 'eco-label'; is removed naturally when it comes into contact with water to support recycling efforts of consumers. We are proud to offer a genuine brand that is eco-friendly not only in terms of the fresh taste and visuals, but also the packaging which may be otherwise disregarded.
- Inspiration
- The brand logo is designed with quotation marks (') as a color point, and the design emphasizes the fresh fruit in all line-ups to naturally and intuitively convey the brand value that seeks the authentic taste of fruit and showcase the unity among all products.
- Project Duration
- The project started in October 2020 in Seoul and finished in June 2022 in Seoul.
- Patents
- Copyrights belong to Binggrae Co., Ltd.
- Team Members
- Hye Jin Park (Art Direction)
Jung Sin Park (Graphic Design)
Soo Min Suk (Graphic Design)
Gi Jun Choi (Graphic Design) - Image Credits
- Binggrae
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