7Up Destinations Venezuela Kemasan Wedangan by PepsiCo Design and Innovation

7Up Destinations Venezuela Kemasan Wedangan by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2024

7Up Destinations Venezuela Kemasan Wedangan

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award Perunggu Winner in Bungkusan Category

20,758

Verified Award Winner

Verify Award Status for #159595

View at A' Design Award Press Release Award Badge

Colors

The Design

About 7Up Destinations Venezuela Kemasan Wedangan

7Up Destinations Venezuela minangka seri kaleng wedangan edisi winates sing digawe kanggo pasar Amerika Latin lan didol ing Venezuela. Papat kaleng kasebut nggambarake papat papan tujuan sing endah lan misuwur ing negara kasebut: Adicora, Los Roques, El Yaque, lan Canaima. Saben desain nampilake flora lan fauna lokal Venezuela. Bagean ngarep saben kaleng tetep nggunakake werna ijo klasik 7Up supaya gampang dikenali minangka merek. Bagean mburi saben kaleng nggunakake werna biru toska tropis minangka latar mburi kanggo grafis sing kaidhen saka swasana lelungan. Tujuane yaiku kanggo mbangun sesambungan emosional karo para konsumen.

The Recognition

About the A' Design Award Perunggu

7Up Destinations Venezuela Kemasan Wedangan menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. 7Up Destinations Venezuela Kemasan Wedangan dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. 7Up Destinations Venezuela Kemasan Wedangan nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 7UP® is delivering vacation vibes with their ‘Destinations’ campaign for the LATAM market, available for purchase in Venezuela. Inspired by all the beauty of Venezuela, the Design Team created a series of limited-edition cans aimed to capture the essence of the country by representing four of its most picturesque and iconic destinations: Adicora, Los Roques, El Yaque and Canaima.
Inspiration: Each design in the Destinations series reflects the lushness of the country’s local flora and fauna, as well as the refreshing attitude and taste of 7UP. The graphic composition of each visual harmoniously mixes the design elements and inspires an emotional connection with consumers. The front of the can retains the classic 7UP green for easy brand recognition, while the backside of the can embraces a tropical aqua blue as the backdrop for the travel-inspired graphics.

Read the Press Release