Lays Dungeons And Dragons Kemasan Panganan by PepsiCo Design and Innovation

Lays Dungeons And Dragons Kemasan Panganan by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2024

Lays Dungeons And Dragons Kemasan Panganan

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award Perak Winner in Bungkusan Category

34,173

Verified Award Winner

Verify Award Status for #159630

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lays Dungeons And Dragons Kemasan Panganan

Lays Dungeons and Dragons yaiku desain kemasan panganan sing digawe kanggo maneka warna keripik kentang. Kemasan iki dirilis minangka gandhengan karo film taun 2023 Dungeons and Dragons, Honor Among Thieves, lan uga dibarengi karo kit influencer. Desain iki njupuk inspirasi saka jagad fantasi film kasebut. Tokoh utama ing kampanye iki yaiku The Potato, sawijining karakter sing muncul ing film lan uga kentang tenanan. Tema iki nggandhengake crita kasebut karo kentang sing ditandur ing luwih saka 100 tegalan ing Amerika Serikat lan Kanada sing nyedhiyakake bahan kanggo keripik kasebut.

The Recognition

About the A' Design Award Perak

Lays Dungeons And Dragons Kemasan Panganan menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Lays Dungeons And Dragons Kemasan Panganan dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Lays Dungeons And Dragons Kemasan Panganan iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: LAY’S® went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons & Dragons: Honor Among Thieves. With flavor as our guide, we rolled the dice and entered the legendary world of Dungeons and Dragons, joining the millions of adventurers ready for a taste of excitement.
Inspiration: The main character in our campaign was “The Potato,” a character in the movie and—yes—an actual potato. After all, every bag of Lay’s Potato Chips in the U.S. is made from our very own chip-perfecting potatoes grown on over 100 farms across the US and a handful in Canada.

Read the Press Release