Pepsi X Spotify Kemasan Minuman by PepsiCo Design and Innovation

Pepsi X Spotify Kemasan Minuman by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2024

Pepsi X Spotify Kemasan Minuman

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award Perunggu Winner in Bungkusan Category

32,713

Verified Award Winner

Verify Award Status for #159644

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi X Spotify Kemasan Minuman

Pepsi x Spotify iku desain kaleng minuman edisi winates sing digawe kanggo pamirsa Mesir. Karya seni iki nggabungake identitas visual Pepsi lan Spotify kanthi porsi sing padha. Warna biru Pepsi sing kandel dicampur karo werna ijo terang sing dienggo bareng dening Spotify lan komunitas rap ing Mesir. Bagian mburi nganggo pola glitch lan lapisan potongan kertas kanthi lirik lagu sing ditulis tangan. Kode QR sing dicithak ing kaleng ngidini wong ngrungokake lagu Pepsi sing digawe kanggo kampanye cashback. Sakwijining kit influencer uga digawe bebarengan karo kaleng iki.

The Recognition

About the A' Design Award Perunggu

Pepsi X Spotify Kemasan Minuman menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Pepsi X Spotify Kemasan Minuman dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Pepsi X Spotify Kemasan Minuman nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own unique trail in music streaming. In June 2023, Pepsi joined forces with Spotify to create a Pepsi x Spotify limited-edition exclusive can design and influencer kit for an Egyptian audience. To visually represent both brands, the design had to equally integrate the identities of Spotify and Pepsi as well as an interactive QR code.
Inspiration: In creating the Pepsi x Spotify artwork, our team embraced the expressive attitude of Gen Z as inspiration. We mixed shades of bold Pepsi blue with the bright green shared by Spotify and the signature color of the rap scene in Egypt. The background includes a variety of glitchy patterns that pay homage to rapper Wegz, and layers of cut paper with “Gaya Gaya” lyrics scribbled on top. On the can, we added a QR code that people could scan to listen to a Pepsi song created for a cashback campaign.

Read the Press Release