Pepsi Big Football Event LTO Kemasan Omben-omben by PepsiCo Design and Innovation

Pepsi Big Football Event LTO Kemasan Omben-omben by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2024

Pepsi Big Football Event LTO Kemasan Omben-omben

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award Perak Winner in Bungkusan Category

118,111

Verified Award Winner

Verify Award Status for #159649

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Big Football Event LTO Kemasan Omben-omben

Pepsi Big Football Event LTO minangka desain kemasan omben-omben tawaran wektu winates sing digawe kanggo turnamen bal-balan gedhe sing dianakake ing Qatar taun 2022. Kemasan iki nampilake foto para penggemar bal-balan asli saka macem-macem bangsa, sing nangkep rasa bungah kang gedhe nalika nonton pertandhingan. Filter cat ditrapake ing gambar-gambar kasebut kanggo ngelingake tradhisi nglukis rai ing antarane para suporter lan menehi tampilan artistik. Visual utama lan animasi sing cocog nerusake basa grafis sing padha. Tujuane yaiku ngubungake merek karo penggemar bal-balan lokal sajrone acara kasebut.

The Recognition

About the A' Design Award Perak

Pepsi Big Football Event LTO Kemasan Omben-omben menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Pepsi Big Football Event LTO Kemasan Omben-omben dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Pepsi Big Football Event LTO Kemasan Omben-omben iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
Inspiration: The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.

Read the Press Release