Pepsi Super Bowl LVII Alumitek Fungsi Utamane: Kemasan Minuman by PepsiCo Design and Innovation

Pepsi Super Bowl LVII Alumitek Fungsi Utamane: Kemasan Minuman by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2024

Pepsi Super Bowl LVII Alumitek Fungsi Utamane: Kemasan Minuman

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award Perunggu Winner in Bungkusan Category

18,368

Verified Award Winner

Verify Award Status for #159650

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Super Bowl LVII Alumitek Fungsi Utamane: Kemasan Minuman

Teks Buku: Pepsi Super Bowl LVII Alumitek minangka botol minuman edisi winates sing digawe kanggo acara sepak bola gedhe sing dianakaké ing Phoenix, Arizona. Desain iki njupuk inspirasi saka lanskap gurun ing sakiwa tengene, sing misuwur amarga langité sing jembar lan tetuwuhan sarta kewan sing khas. Gradasi warna sing nyala mubeng saka ireng menyang ungu banjur oranye, ngelingake sunrise Arizona. Kemampuan pencetakan didorong nganti wates paling dhuwur kanggo mbangun kesan kedalaman. Ikon-ikon siluèt dipasang ing sadhuwuré adegan gurun kanthi kaktus lan grumbulan, minangka pakurmatan marang kewan liar lokal kayata asu ajag, ula, lan manuk.

The Recognition

About the A' Design Award Perunggu

Pepsi Super Bowl LVII Alumitek Fungsi Utamane: Kemasan Minuman menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Pepsi Super Bowl LVII Alumitek Fungsi Utamane: Kemasan Minuman dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Pepsi Super Bowl LVII Alumitek Fungsi Utamane: Kemasan Minuman nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Set against one of the most stunning natural landscapes, Phoenix, Arizona, is home to awe-inspiring sunsets, canyons, and vistas. The desert city’s sweeping scenery has inspired artists throughout history, and in 2023 we joined their ranks when we designed a limited edition Pepsi bottle celebrating the host of the year’s ultimate football event.
Inspiration: Our team drew inspiration from the local landscape known for its vast sky and unique flora and fauna. We pushed the limits of printing capabilities to create depth with a vibrant black-to-purple-to-orange gradient, capturing the awe of an Arizona sunrise. Discoverable silhouetted icons pepper the desert landscape filled with cacti and bushes, paying homage to the wildlife of Arizona, including coyotes, snakes, birds and more.

Read the Press Release