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72 Xiangyu The Conqueror Liquor Kemasan Botol Minuman Keras dening Lubo Cao, Xiaoqiang Hu and Pengfei Dai

Karya 72 Xiangyu The Conqueror Liquor Kemasan Botol Minuman Keras dening Lubo Cao, Xiaoqiang Hu and Pengfei Dai minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2024 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.


PerungguBungkusan· 2024

72 Xiangyu The Conqueror Liquor Kemasan Botol Minuman Keras

dening Lubo Cao, Xiaoqiang Hu and Pengfei Dai

Klien: Hubei Shihua Liquor Co., Ltd

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

14,611

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #159759

Warna

Desaine

Babagan 72 Xiangyu The Conqueror Liquor Kemasan Botol Minuman Keras

72 Xiangyu The Conqueror Liquor iku kemasan botol sing digawe kanggo baijiu Tiongkok. Botole dibentuk kaya trikaki, sawijining wujud sing nggambarake kaluhuran lan kakuwasan ing sejarah lan budaya Tiongkok. Mahkota botol iki dijupuk saka model sirah sapi Kaisar Yan Shennong, simbol kawicaksanan lan kawanenan. Werna ireng dadi werna utama, kanthi aksen emas, gangsa, lan abang sing nggawe kontras visual. Simbol-simbol lengkung sing ana gegayutane karo trikaki digawe timbul (embossed). Area sing kena werna nduweni tampilan mengkilap, dene area ireng nduweni tampilan doff. Kemasan iki dirancang kanggo acara pahargyan lan kanggo diaturake minangka oleh-oleh.

Pangakuan

Babagan A' Design Award Perunggu

72 Xiangyu The Conqueror Liquor Kemasan Botol Minuman Keras menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. 72 Xiangyu The Conqueror Liquor Kemasan Botol Minuman Keras dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. 72 Xiangyu The Conqueror Liquor Kemasan Botol Minuman Keras nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik
The bottle is inspired by Xiang Yu, the Overlord of Western Chu, who wore golden armor and raised the tripod. The bottle's crown is modeled on the ox head of Emperor Yan Shennong. The bottle is dominated by black with gold, bronze, and red accents. This color palette creates a striking visual contrast while exuding a classic and noble feel, as well as a strong historical and cultural touch.
Ukuran & Kemasan
Length*width*height: 20.7x15.4x30.8cm
Capacity: 500ml
Tag
Premium wine, hold a significant value of collection, cultural inheritance, artifact shape with traditional Chinese culture, manufactured by multiple processes.
Teknologi Produksi
The bottle's curved symbol related to the tripod uses an embossing process. Visually striking areas in gold, bronze, and red are given a glossy finish, and the dominant black area uses a matte process. Multiple processes create a layered visual effect and a sumptuous noble feel. The wine boasts a rare flavor and a more significant collection value because it is made from raw pulp, the alcohol content of which is naturally reduced after 20 years in the cellar.
Tantangan Desain
The challenge for this design is how to create this 72° Xiangyu the conqueror liquor with both a unique appearance and high quality, which requires striking a balance between tradition and innovation. Breaking the boundaries of traditional wine design, we've borrowed from the traditional Chinese symbol of the tripod and the shape of Emperor Yan Shennong’s ox head, combined with the stately color scheme with a historical touch, to create a highly recognizable wine profile with rich stories.
Riset
Premium wine has become an essential element in various occasions in China. A well-brewed quality wine is always a representation of respect, celebration, or sharing. The 72° Xiangyu the conqueror liquor exhibits superior quality in flavor and indicates its unique cultural connotation from the inside out, highlighting its sharing significance among a variety of wines.
Inspirasi
The bottle is shaped like a tripod, which represents dignity and power in Chinese history and culture. Xiang Yu's lifting of the tripod is considered strong and intrepid, earning him the title of "Overlord". This title is introduced into the product name and design inspiration to ensure its consistency. The bottle's crown resembles the shape of Emperor Yan Shennong's ox head - a symbol of wisdom and courage- adding a unique cultural connotation to its appearance.
Durasi Proyek
The project finished in October 2021.
Alur Operasi
Wine is a good offer at high-level business banquets and a precious gift. This design is an artwork with good flavor and an attractive look, exhibiting a strong historical and cultural touch. Its appearance incorporates historical and cultural allusions, resembling a valuable artifact. The rich flavor and aroma complement its allusion-inspired appearance. Each drop is reminiscent of the memory of history. This noble and elegant wine is suitable for banquets and is a respect for recipients.
Anggota Tim
Lubo Cao, Xiaoqiang Hu, Pengfei Dai
Kredit Gambar
HUBEI SHIHUA LIQUOR CO.,LTD

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