Atb Identitas Merek dening Chushan Design

Karya Atb Identitas Merek dening Chushan Design minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2024 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerungguGrafis· 2024

Atb Identitas Merek

dening Chushan Design

Klien: Shenzhen Chushan Design Culture Group Co., Ltd.

Pemenang A' Design Award Perunggu ing Kategori Grafis

16,109

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #159833

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Atb Identitas Merek

Atb minangka identitas merek sing digawe kanggo produsen pelindung layar, kaca tempered, lan casing pelindung. Simbol utamane yaiku wangun gorila sing minimal, kang kontur pasuryane uga mbentuk aksara T, minangka referensi kanggo teknologi. Wangun gorila kasebut nggambarake kekuatan lan keamanan, dene unsur ruang angkasa lan futuristik nyatakake karakter teknis saka merek kasebut. Logo iki dibangun saka wangun geometris sing sederhana. Loro wangun gorila bisa digabungake, lan ekspresine bisa diowahi, saengga identitas iki bisa nyawiji karo maneka media lan ukuran.

Pangakuan

Babagan A' Design Award Perunggu

Atb Identitas Merek menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Atb Identitas Merek dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Atb Identitas Merek nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The brand logo showcases a majestic gorilla figure with a facial "T" shape, capturing both the distinct facial features of a gorilla and symbolizing the first letter of the word "technology." This amalgamation forms the emblem of the leading "Gorilla KingIP," integrating futuristic technology and space elements to resonate with the brand's tech attributes and facilitate brand expansion and collaborations.
Ukuran & Kemasan: The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
Tag: Brand design, logo design, brand identity, fashion brand, geometric art, IP
Teknologi Produksi: Starting from the values of emotion and functionality, the minimalist gorilla logo is the core identifying element and the spirit of the brand. The design draws strength from the interesting and dynamic vitality of the brand logo, incorporating the creative concept of dual gorillas. It can express different states through changes in expression and is adaptable across various media.
Tantangan Desain: The challenge lies in incorporating the brand's cultural DNA, reinforcing a unique international visual experience, and enhancing communication between the brand and users to convey its values.
As a designer, your task is to bring this brand identity to life, creating a visual representation that resonates with the brand's essence and effectively communicates its values to a global audience.
Riset: ATB is a specialized manufacturer of screen protectors, tempered glass, and protective cases, known for its sleek and reliable product designs with cutting-edge technology. To ensure high-quality and eco-friendly products, all items undergo meticulous design processes, providing consumers with peace of mind. Hence, establishing a minimalistic brand emblem that combines safety and technology is crucial.
Inspirasi: Starting from the core needs of consumers when choosing a brand, we have crafted a brand symbol that embodies both "safety" and "technological sophistication." The symbol features the robust profile of a gorilla, symbolizing security, seamlessly integrated with the futuristic element of outer space. The fusion of the gorilla's facial contours with the letter "T" forms a minimalistic and geometric foundation, ultimately creating a sleek visual representation of safety and technology.
Durasi Proyek: The project commenced in June 2023 in Shenzhen and was successfully completed in December
Alur Operasi: By personalizing the application of the brand logo in different scenarios, consumers can experience diverse and visually engaging encounters, perceiving the logo's intriguing and dynamic vitality.
Anggota Tim: Yin Peng
Li Linlin
Liu Xingyu
Kredit Gambar: Chushan Design