China In The Classics Desain Grafis Promosi dening Zhou Haiwen, Che Shilong and Guo Cheng

Karya China In The Classics Desain Grafis Promosi dening Zhou Haiwen, Che Shilong and Guo Cheng minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2024 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerungguGrafis· 2024

China In The Classics Desain Grafis Promosi

dening Zhou Haiwen, Che Shilong and Guo Cheng

Klien: China Global Television Network Co., Ltd.

Pemenang A' Design Award Perunggu ing Kategori Grafis

13,126

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #159836

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan China In The Classics Desain Grafis Promosi

China in the Classics minangka desain grafis promosi kang digawe kanggo program televisi babagan kitab-kitab klasik Tiongkok kuna. Buku dadi subjek utama saka desain iki. Kitab-kitab kuna saka Wétan lan Kulon dadi referensi, kalebu lempengan pring Tiongkok, buku sing dijilid nganggo benang, gulungan perkamen, lan buku sampul tebal. Wujud-wujud iki dibongkar lan disusun maneh dadi simbol visual sing prasaja. Judhul saka sepuluh kitab klasik digabungake karo kaligrafi Tiongkok. Kothak kadho nganggo kertas khusus kang duwe tekstur kang bisa dirasakake. Desain iki mbiyantu wong saka latar mburi budaya sing beda-beda kanggo mangerteni buku lan crita-crita Tiongkok.

Pangakuan

Babagan A' Design Award Perunggu

China In The Classics Desain Grafis Promosi menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. China In The Classics Desain Grafis Promosi dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. China In The Classics Desain Grafis Promosi nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: China in the Classics, a show produced by China Media Group, examines the stirring stories of ancient Chinese classics by selecting the most outstanding of these traditional, cultural masterpieces and examining the creation process and core ideology in a form that combines cultural seminars, drama and visualization. It brings the ancient classics alive, demonstrating Chinese wisdom, ethos and values implied in the ancient classics.
Ukuran & Kemasan: These creative gift articles are for ministerial visits of foreign exchanges and cooperation for the China Media Group. The central theme - China in Classics, contains cultural attributes in terms of gift box packaging form, vision, material, and content. The titles of the ten classics are graphically processed, combining imaginary for overseas publicity of the classics, to form an easy-to-understand visual symbol. The titles are combined with Chinese calligraphy. It refers to traditional Chinese styles, such as Chinese labels, ancient book typesetting, etc. The material uses special tactile paper.
Tag: China, Classics, Heritage, Culture, Creativity
Teknologi Produksi: The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc. It is so re-organized into easy-to-understand visual symbols. Viewers can easily feel the historical emotions from the graphics and explore the story behind the graphics.
Tantangan Desain: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.

In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
Riset: In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, you can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols.
Inspirasi: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories.
Durasi Proyek: The project started in 2022 in China, and is still promoted and distributed.
Alur Operasi: In the processing of the classics, the ancient books of the East and the West are referenced, and the books of different materials and binding methods are visually processed.
In the presentation of the text, you can see the word dictionary of Chinese characters from the lines of the book; you can also see The Classics in English. People with different cultural backgrounds can see different worlds, but nonetheless feel the same design concept, with the text arousing people's spiritual resonance.
Anggota Tim: Zhou Haiwen, Che Shilong, Guo Cheng
Kredit Gambar: Illustrators, Creators: Zhou Haiwen, Che Shilong, Guo Cheng