Auramithra Fungsi Utama: Kemasan Ombèn Panguwasa by Arvin Maleki

Auramithra Fungsi Utama: Kemasan Ombèn Panguwasa by Arvin Maleki is a highly esteemed winner of the very prestigious 2024 A' Design Award Wesi in Desain Bungkusan Competition Category.

WesiBungkusan· 2024

Auramithra Fungsi Utama: Kemasan Ombèn Panguwasa

by Arvin Maleki

Client: Futuredge Design Studio

A' Design Award Wesi Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #160173

View at A' Design Award Press Release Award Badge

Colors

The Design

About Auramithra Fungsi Utama: Kemasan Ombèn Panguwasa

Teks Buku: Auramithra nggambaraké minimalisme lan intensitas kanthi sampurna. Kemasan iki nduwèni kanvas werna abu-abu peteng kang rame, dihiasi karo puteran werna kaya pita, kang nggambaraké panguwasa kang lagi turu ing njero. Botolé uga dihiasi karo simbol-simbol énergi ireng cilik kang rinci, ngajak wong supaya ndeleng luwih cedhak. Werna-werna sing sumringah kanggo jeneng mèrek katon kontras banget karo latar mburi kang peteng, ningkatké daya tarik visual lan nggayuh keseimbangan kang harmonis kanthi tampilan sing misterius. Cara desain iki kanthi trampil nyampèkaké intisari Auramithra, nyampur kasedherhanan karo narasi énergi kang jero.

The Recognition

About the A' Design Award Wesi

Auramithra Fungsi Utama: Kemasan Ombèn Panguwasa menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Auramithra Fungsi Utama: Kemasan Ombèn Panguwasa dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Auramithra Fungsi Utama: Kemasan Ombèn Panguwasa diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Auramithra's packaging design stands as a beacon of minimalism and intensity. Utilizing a noisy dark gray backdrop interwoven in a ribbon-like formation, the design symbolizes the latent power within. Small, intricate symbols of energy, rendered in black, adorn the bottle, their subtlety inviting closer inspection. The use of vibrant colors for the brand name creates a striking contrast, enhancing visual appeal while maintaining a harmonious balance with the bottle's dark, enigmatic body.
Dimensions & Packaging: Can 500 ml, Height: 168 mm
Tags: Energy Drink, Power, Minimalism, Aura, Mithra, Ancient Mythology, Modern Design, Colorful Ribbon, Energy Symbols, Power Drink
Production Technology: Employing cutting-edge printing and manufacturing techniques, the design incorporates eco-friendly materials to minimize environmental impact without compromising on durability or aesthetic appeal. The innovative use of color and texture techniques ensures the design's vibrancy and tactile qualities are preserved, encapsulating the essence of Auramithra.
Design Challenge: The paramount challenge was to encapsulate the profound and multifaceted concept of Auramithra in a visually compelling, minimalist design. Striking the perfect balance between simplicity and symbolism, the design transcends conventional packaging to evoke a sense of wonder and empowerment.
Research: The design process was underpinned by an in-depth exploration of ancient mythology, modern design trends, and consumer psychology. This research illuminated the path to creating a packaging design that resonates on a deep, emotional level, offering not just a beverage but an elixir of vitality and inspiration.
Inspiration: Inspired by the dynamic interplay of ancient lore and modern vitality, Auramithra embodies the fusion of "Aura" (breeze, spirit) and "Mithra" (ancient deity of the sun and covenant). This concept seeks to manifest inner energy and radiance, drawing upon the mystical energy of the sun and the ethereal essence of aura to empower and invigorate. The design employs a powerful palette of black and vibrant hues, enveloping the consumer in an experience of power, mystique, and rejuvenation.
Project Duration: The development of the Auramithra Power Drink packaging design was an intricate process that began in early 2023 in Vancouver, evolving into a unique sensory experience by its completion in 2024.
Operation Flow: The design invites interaction through its captivating visual narrative and tactile sensations, promoting a profound engagement with the product. The tactile experience, enhanced by the deliberate placement of textured symbols and a vibrant ribbon, invites users to explore the essence of Auramithra. This design strategy ensures each interaction is an immersive journey into the brand's core values, making the act of consumption an engaging experience that transcends the ordinary.
Image Credits: Image#1: Creator Arvin Maleki, Auramithra, 2024
Image#2: Creator Arvin Maleki, Auramithra, 2024
Image#3: Creator Arvin Maleki, Auramithra, 2024
Image#4: Creator Arvin Maleki, Auramithra, 2024