Karya Italian Pasta Brand Kemasan Pasta dening Olha Takhtarova minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2024 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2024

Italian Pasta Brand Kemasan Pasta

dening Olha Takhtarova

Klien: SOTB and D

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

24,913

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #160328

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Italian Pasta Brand Kemasan Pasta

Merek Pasta Italia iku desain kemasan lan identitas visual kanggo rupa-rupa produk pasta lan saus. Warna dasar biru tuwa nyawijekake sakabehe rupa produk, dene werna cerah oranye, koral, ungu, ijo, lan biru misahake saben wangun pasta ing rak. Aksen Pantone emas lan logo ukiran sing nggambarake juru masak nuduhake cara tradisional gawe pasta. Pandom masak lan katrangan gizi dicithak ing saben kemasan, lan tipografi sing cetha nggampangake maca kanthi cepet. Bahan sing bisa didaur ulang digunakake kanggo kemasan iki.

Pangakuan

Babagan A' Design Award Perunggu

Italian Pasta Brand Kemasan Pasta menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Italian Pasta Brand Kemasan Pasta dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Italian Pasta Brand Kemasan Pasta nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The project aimed to create a unique brand that would appeal to the main target audience and attract a new, younger audience. The task was to incorporate the image of traditional pasta-making methods and modern challenges and innovations into the visual identity and packaging design. This design should stand out in the competitive market of pasta products not just because of its aesthetics, but also because it embodies the brand's core values and attractiveness.
Ukuran & Kemasan: Penne, Conchiglie, Farfallei, Cavatappi, Felinni, Fusilli, Macceroni- packing size 340 x 270 mm
Linguine, Spaghetti, Bucatini - packing size 300 x 120 mm
Marinara Sauce, Tomato Basil - sticker 30 x 70 mm
Tag: packaging, pasta, Italy, food packaging
Teknologi Produksi: The packaging for Italian pasta emphasizes its high quality and premium nature through attractive design and top-tier materials. It includes essential information like cooking instructions and nutritional details while employing vibrant colors and quality printing. Gold Pantone color adds a luxurious touch, enhancing perceived value. Moreover, the packaging is eco-friendly, using recyclable materials.
Tantangan Desain: Creating impressive packaging for each variant of pasta required collaborative work on an attractive and practical design. It was expected that this approach would grab customers' attention and make it easy to identify the contents of each package. The main goal was to blend beauty and utility, creating packaging that is both visually appealing and informative. Font selection was also considered to facilitate quick understanding of the key features of the packaging and provided information. This carefully thought-out approach not only enhances visual appeal but also ensures quick and informative understanding of the contents.
Riset: The work on the new brand of pasta products began with Market and competitor analysis, identifying trends and consumer needs. The target audience was defined, along with their preferences and behavioral characteristics. Next, the stage of creating a unique brand image and aesthetically appealing and informative packaging design that corresponds to the brand and attracts consumers' attention follows.
Inspirasi: The visual identity of Chefz Food is characterized by vibrant colors and clear zoning. The color palette includes a deep blue color that unifies all elements in the packaging design into a cohesive whole. Bold and bright shades of orange, coral, purple, green, and blue effectively distinguish the product on the shelf, help differentiate individual items in the product line, and stand out favorably against competitors.
Durasi Proyek: Dubai, UAE the project began in September 2022 and ended in March 2023
Alur Operasi: Packaging should be convenient and attractive to the target audience. This requires analyzing the audience, market and competitors. The values and style of Chefz Food are reflected in the unique logo with the image of the chef. This character represents the brand and communicates with consumers, creating connections. "Engraved" logo emphasizes tradition and quality, setting the product apart. The packaging is visually appealing, informative and provides easy recognition of the contents.