Extra Melty Upgrade Kemasan Mint by ShinyBay Design is a highly esteemed winner of the very prestigious 2024 A' Design Award Perunggu in Desain Bungkusan Competition Category.
PerungguBungkusan· 2024
Extra Melty Upgrade Kemasan Mint
A' Design Award Perunggu Winner in Bungkusan Category
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- Verified Award Winner
- Verify Award Status for #160786
The Design
About Extra Melty Upgrade Kemasan Mint
Tim desain ngembangake konsep adhedhasar gagasan salju sing lebur, nglambangake sipat produk kanggo ngilangi stres. Dijaluk supaya tetep njaga unsur merek sing gampang dikenali kaya logo EXTRA lan swoosh, mula tim desain kanthi visual ngembangake swoosh dadi lintasan ski kanggo mbangun adegan ing ngendi karakter kartun bisa seneng-seneng, nggambarake tema kasebut. Bisa katingal yen woh-wohan ora mung minangka petunjuk rasa, nanging uga dadi papan seluncur salju sing urip, sing ngrampungake paceritane. Tujuane supaya nalika ngrasakake permen mint kasebut bisa menehi pengalaman kaya main ski, ora mung ing tutuk nanging uga ing pikiran konsumen.
The Recognition
About the A' Design Award Perunggu
Extra Melty Upgrade Kemasan Mint menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Extra Melty Upgrade Kemasan Mint dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Extra Melty Upgrade Kemasan Mint nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds. - Tags
- IP integration, Visual assets enhancement, Brand identity, Consumer interaction
- Design Challenge
- We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
- Inspiration
- The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
- Project Duration
- 6 months in Shanghai,China
- Image Credits
- ShinyBay Design
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